Invite all Facebook Friends to Like A Page Using One Click 2016

STEP 1: While logged in on your personal profile, Facebook and click on "Build Audience" on the top right side of the Facebook page you admin and the click "Invite Friends" button.

All the facts you need to convince your boss that your company needs Twitter

All the facts you need to convince your boss that your company needs Twitter

Seven Tips For Networking At Your Next Conference.

Seven Tips For Networking At Your Next Conference.

The Top 10 Facebook Marketing Tips

With 1.35 billion users, Facebook is one of the most popular social media platforms out there, which makes it a great place for businesses to advertise. Done right, you can quickly grow your list and sell your products and services. Done wrong, and you’ll wind up frustrated and a lot lighter in the wallet.

We use Facebook a lot here at LeadPages™, so we’ve had a two-year learning curve to figure out what does and doesn’t work. Currently, our Facebook campaigns usually bring in about 4,000 subscribers and over 250 paying customers every month.

We were nowhere near that success rate when we started running Facebook ads. Our paid media specialist, Andrew Scherr, turned that around for us. Granted, he has a large budget to play with. But if we can do this, so can you.

Recently, our Marketing Educator, Bob Jenkins, put together an 11-part course to teach you everything we know about running a profitable Facebook advertising campaign.

It includes videos, a mindmap, a checklist, MP3 files, slides, and even “what’s working now” strategies from Facebook advertising experts Amy Porterfield and James Grandstaff. He’s even giving you the spreadsheet we use to track our Facebook campaigns’ profits.

And the best part is, we’ve made the entire Facebook Advertising System course available for you to view for free right here.

To give you the short version, here are the top 10 Facebook marketing tips we’ve learned from running successful Facebook advertising campaigns over the past 2 years.

1. Start Small and Build Out

Many marketers take the shotgun approach and go after broad audiences and demographics on Facebook. While this may put your ad in front of a lot of people, it can cost you lots of money and, ultimately, sabotage your campaign

Instead, you should focus in on a specific audience and expand out from there. In Module 2 of the Facebook Advertising System, Andrew Scherr, our paid media specialist, shares the techniques he uses to hone in on our ideal audience so our campaigns are more effective.

He also explains how he uses Facebook’s internal tools to find the best audiences to track, and how he uses lookalike audiences to expand our potential contacts.

2. Track Your Website Visitors

Long before you start your campaign, begin tracking your website visitors by using Facebook’s Custom Audience Pixels and Conversion Pixels. This will ensure you’re ready to track your incoming leads and sales.

Doing this in advance will tell you whether your campaign is effective or not and help you track your cost per lead and cost per checkout, as well as other metrics. Advertising on Facebook without tracking your website visitors is basically like flying blind. It can also help you make sure you’re not trying to advertise the same product to people who have already purchased.

In Module 3, Bob shows you how to create the conversion pixels that Andrew talks about in Module 2. He also shows you what to track, where to put them on your website and how to use them to get the best results.

3. Target Your Audiences

Facebook lets you do a lot with different targeted audiences. There are 5 you will want to focus on:

1.  
   1. Your current Facebook fans (and their friends).
   2. Your current mailing list. You can export this list from your email service provider and upload it to Facebook. You can also target your Google, Google Plus and LinkedIn contacts so you can add those to your Facebook audience.
   3. Visitors to your current website. Re-targeting this audience is crucial to your success and Bob will teach you how to get this process started, even if you haven’t used Facebook for advertising before.
   4. Lookalike audiences based on your existing subscribers, customers and website traffic.
   5. Saved target groups created  out of Facebook’s 1.35 billion users. (Hint, you really don’t want to try to target them all. You can use Facebook’s internal tools to build your ideal custom audience.)

In Module 4, Bob focuses on the first three audiences.  Since those audiences already know who you are, they’re the easiest to start with. The latter two audiences don’t know you exist yet. You’ll get the low down on building those audiences in Module 5.

4. Engage Your Current Fans

In Module 6, Bob talks with Amy Porter-field, one of the best-known Facebook marketing experts you’ll find. (She even co-wrote Facebook Marketing All-In-One for Dummies.) She is a master at engaging her current fans and converting them into customers through her various campaigns.

When you advertise to your fan-base, Facebook charges you considerably less than targeting non-fans. Amy’s frequent, highly engaging content combined with targeted ads to those fans creates amazing results. Amy shares her favorite strategies to help her convert Facebook users into followers and clients.

5. Offer Free Content (Especially Webinars) Through Your Ads

Instead of directly advertising a product in your Facebook ads, showcase a free lead magnet to build your list. Webinars, checklists, cheat-sheets, and resource guides outperform other types of free gifts (like ebooks, videos, or newsletters). Combine this high quality content with effective follow-up communication to generate more sales at a lower cost.

In Module 6 of the Facebook Advertising System, Amy and Bob discuss real case studies that have proven to be extremely profitable and easy to emulate.

6. Send Your Facebook Ad Traffic to a High-Converting Landing Page

Getting people to click on an ad is the easy part. Turning those visitors into subscribers or customers is where things get tricky. Improving your advertising campaign’s landing page from 5% conversion to 20% conversion will quadruple (4x) your list growth, while cutting your advertising budget by 75%.

How do you create higher converting landing pages? Use LeadPages™, of course! Using LeadPages™ is one of the fastest, easiest ways to to create high-converting landing pages for your Facebook advertising campaigns. We have more than 100 templates you can use as part of your membership, and an ever-growing number in our marketplace, which you can purchase and use as many times as you want. And as a member, you get access to all of our new LeadPages™ templates as we release them.

In Module 7, Bob teaches you exactly how to create a high-converting landing page so you get the best conversion rates possible for your campaigns. He walks you through building a landing page and a thank you page using LeadPages™ templates, step by step, showing you the many techniques we use to create our high-converting landing pages. He also shows you where to put your Conversion and Custom Audience pixels so you can track your results.

Once you’ve published your landing pages, you’ll be ready to create your own Facebook ads, so you have somewhere to send all that fabulous new traffic.

7. Make Sure You’ve Got All the Right Pieces in Place When You Build Your Ads

Everyone thinks the most important part of Facebook ads is making the ad itself. Actually, the most important part is getting everything set up correctly beforehand. Once you’ve got all of your tracking information set up and your landing pages are ready to go, then it’s time to make your ads.

In Module 8, Bob walks you through everything you need to do to create Facebook ads that convert, and set them up so you can see how they’re doing. Even better, he shows you which settings to use so you’re getting the most bang for your buck when it comes to how much you pay per click or per conversion. He also helps you set up split-tests so you can get the best results, quickly.

8. Analyze, Analyze, Analyze

Looking at your numbers is the best way to figure out whether your campaign has been successful, needs to be tweaked or has failed. But sorting through all of those acronyms, CTR, CPC, CPA, IROAS, gets really confusing.

Fortunately, Module 9 is all about analyzing your campaign and using Facebook’s reporting features. Bob explains all of these acronyms to you, what they mean, how they affect you and why you want to know these results.

He also walks you through setting up your reporting system and shows you how to use the spreadsheet that our paid media manager, Andrew Scherr, created just for you so you can easily see the results from your Facebook campaigns. You can download the spreadsheet, as well as the videos, MP3s transcripts, a mindmap and more as part of this program.

This spreadsheet is the same one we use to track our Facebook campaigns here at LeadPages™. All you have to do is plug your numbers into the right places and the spreadsheet will do the calculations for you.

Between this spreadsheet and the tools Facebook provides for you, you should be able to determine what is and isn’t working so you can pause ads, ad sets or campaigns that aren’t converting and tweak the ones that are.

9. You WILL Make Mistakes. (And That’s Okay.)

That’s part of the whole learning process. You’ll never learn if you don’t make mistakes. If you happen to get everything perfect on the first try (which almost never happens) eventually the market, your customers or Facebook will change and you’ll need to make adjustments anyway. The more flexible you are, the more likely it is that your campaigns will succeed.

We want to cut your potential error rate down significantly, so for Module 10, Bob interviews James Grand staff, Facebook advertising expert and Lead Pages™ power user. James has been advertising online since 2001 and has been advertising on Facebook since 2010. He’s made the majority of the mistakes that can be made in online advertising and has figured out how to overcome them. Bob and James talk about the best ways to:

1.  
   1. Find your ideal target audience within Facebook
   2. How to test a headline for your Facebook ad
   3. How to use re-targeting to make your ads more effective
   4. Additional tools you can use to speed up your ad creation

10. Stick to Your Budget

Facebook is in this to make money. So their goal is to get you to spend as much as possible. You’re also in this to make money, but you don’t want to spend everything you make on Facebook ads.

Throughout this course, Bob talks about different ways you can reduce your ad costs and the different settings within Facebook that you should use to determine your budget, depending upon your goals. He also talks about the different metrics you want to track to see how much your campaign is costing and how you can improve your conversions while lowering your overall ad-spend.

Bob asks James Grand staff and Amy Porter field what numbers matter most to them, how they budget their campaigns and how they determine success, to put you several steps ahead of the average Facebook Ads user.

So now you know the top 10 things we’ve learned about Facebook advertising campaigns here at LeadPages™…

If you want to get the full story, take the Facebook Advertising System course. All 11 videos are available for you to view, right on the page.

For those of you who have run Facebook ad campaigns before, we hope you’ll see a marked improvement in your results. For those of you who are just starting to use Facebook to promote your business, this course will give you a huge head-start on getting the results you want.

The Does and Don’ts of SocialMedia for Small Businesses

The Do'es and Don’ts of #SocialMedia for Small Businesses - #Infographic

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How to Make Money with Google Plus: 40 Proven Tips

How to Make Money with Google Plus: 40 Proven Tips
g+

If you’re a MonetizePros subscriber, you’ve already learned how to make money on Twitter, YouTube, Facebook, LinkedIn, and Pinterest. Now, we’re going to look at Google’s own social network, Google+. In this guide, we’re going to skip the basics and jump right into how you can use your profiles, pages, communities, and authorship to make money online.

(By the way, you may also be interested in our guides to making money on Facebook, Twitter, YouTube, Instagram, Pinterest, iPhone/Android, and with display ad networks; you can subscribe to our newsletter to receive new monetization guides as we publish them.)

Grow Your Mailing List

First, let’s start with ways you can build your mailing list using Google+ and increase your earnings by growing your subscriber base.

1. Add target subscribers who are following your profile and page to specific circles. When you share your latest lead magnets in a status update, share that update with the public and those specific circles. Updates shared to the public are visible to everyone; updates shared to specific circles will send a notification to people in those circles about your update. This should drive more engagement to your update and click-thrus to your squeeze page.
2. Include links to your lead magnets in the introduction section of your profile and page’s “About” tab. This area is much more effective in getting click-thrus to your squeeze pages because it is above the standard links section of your profile and page.
3. Create a public/open Google+ community that matches the interests of your target subscribers. Include links to your latest lead magnets in the links below the “About this community” section of your community profile. This will put the link(s) in a section that is always displayed at the top right of the community page. This will give people visiting and engaging in your community the chance to click through to your squeeze page.
4. Create a cover photo for your profile and/or page that highlights your latest lead magnet and encourages visitors to click on it. Be sure that your cover photo’s description includes a link to your lead page.
5. If your lead magnet is an e-book, whitepaper, or other piece of content, claim it under your Google+ authorship by adding a link to your squeeze page under the Contributor To section of your profile’s links and add a link to your Google+ profile on your squeeze page with the rel=author tag.
6. Create images with good quotes, statistics, and other snippets to share on your profile. Include a link to your squeeze page in both the status update (early so that it shows without the visitor having to click read more) and in the image description so people can click through to your squeeze page when they click on the photo.
7. Does your lead magnet include other people, such as businesses you might have used as examples or people who might have contributed to the information? Tag them in status updates when you share the lead magnet linked to your squeeze page. Hopefully, those businesses and people will re-share your status, sending your squeeze page link to their followers.
8. Run Google+ hangouts for subscribers only. Encourage people to sign up to your mailing list to “register” for your hangout.

Sell Products

Do you sell digital or physical products? Here are some ways to sell them on Google+.

9. Add target customers who are following your profile and page to specific circles. When you share updates about your newest products and specials, share the updates to the public and to those specific circles.
10. Create a page specifically for your product on Google+ under the Product or Brand category. Use your page throughout Google+ by commenting on public status updates by people and pages in your niche and interacting in groups where your target customers hang out. Make sure your page has links to your product’s landing page in the cover photo description, profile photo description, introduction paragraph, most recent status update, and links section.
11. Add a link to your product’s landing page to your profile and/or page’s introduction section on the “About” tab as well as in the links section below.
12. Create a cover photo for your profile and/or page that highlights the best features of your product. Add a link to your product’s landing page in the cover photo description.
13. Use Google+ hangouts to host webinars to get more people into your product’s sales funnel. Encourage people to register for the Google+ hangout by having them sign up to your mailing list, which will ideally have an autoresponder series set up to turn subscribers into customers.
14. Create a Google+ community that will attract your target customers and include a link to your product’s landing page in the links section below the “About this community” section of your community page. If you created a page for your product, create the group using your product page and interact in the group with the product page for increased exposure.
15. Target local customers by adding a link to your product’s landing page to your Google+ local business page’s description in the business information.

Offer Services

Are you a designer, writer, consultant, or other service provider? Market your services on Google+ using these tips.

16. Do you offer services to a local area? Create a Google+ local business page so that you can come up in Google local search. Be sure to add your verified website link to your page, in your business’s description, in your page’s latest status update, and in your cover photo description.
17. Create a portfolio album on your profile and/or page and update it often with your latest work. Make sure each photo links to your website and specifically to the landing page for that service or to your portfolio so people can view more of your work.
18. Add target customers who are following your profile and page to specific circles. Whenever you share a new portfolio item, share it publicly as well as with your target customer circles so they will be notified.
19. Create a cover photo that includes a collage of your best portfolio items. Add a link to your cover photo description back to your website’s services page or portfolio.
20. Tag your customers when possible in your portfolio photos. If they are satisfied with your work, they may share your photo with their audience, which could equate a word of mouth referral.
21. Create a Google+ community that will attract your target customers. Include a link to relevant service landing pages on your website to the links below the “About this community” section.
22. Host educational Google+ hangouts for your target customers. Encourage people to sign up for your hangouts and get notifications about new ones using your mailing list.
23. If your services include content creation, combine your efforts to claim Google+ authorship on your content with creating a portfolio on your Google+ profile in the Contributor to section. Also, include a link to your Google+ profile in any piece of content you write so you can build up your author rank, adding additional value to your writing services.

Promote Books

Boost your chances of landing on the bestseller list with these tips on Google+.

24. Create a cover image that promotes your book for your profile and/or page. Include a link to your book’s landing page or Amazon sales page in the cover photo description.
25. Create a Google+ page for your book. Use this page to create a relevant Google+ community that will attract your target readers and participate in the group with your page.
26. Include a link to your book in your profile and/or page’s introduction section on the “About” tab as well as in the links section.
27. Share quotes from your book in photo status updates. Include a link to your book’s landing page or Amazon sales page in the status update and in the photo description. Also, if your book has a unique, one word title, turn that title into a hashtag for extra visibility.
28. Add target customers who are following your profile and page to specific circles. Whenever you post updates about your book, share those updates publicly and with your target customer circles.
29. Host Google+ hangouts that discuss certain points in the book. Encourage people to sign up for the hangout and get updates for future hangouts via your mailing list, preferably with an autoresponder series that will get subscribers to buy your book.

Increase Affiliate Products Sales

Google+ doesn’t have any rules (that we could find at least) that prohibits promoting affiliate products on their network (besides the standard FTC rule to disclose any affiliate links you share). Here are some ways to use Google+ to get more exposure for your affiliate marketing content.

30. Claim Google+ authorship for the sites you write affiliate product reviews upon. This way, your reviews will have more authority and gain more attention in search results because they have your name and photo next to them.
31. Add people most likely to buy the affiliate products you are promoting to specific circles. Whenever you share your review posts in a status update, share those updates publicly and with your target buyer circles.
32. Add your best affiliate product review links to the links section of your Google+ profile.
33. If you’re offering your own bonuses for affiliate products you are promoting, share images of those bonuses in status updates that link to your review post.

Get Hired

Last, but not least, if your goal is to get hired online, make sure your Google+ is prepared for viewing by potential employers.

34. Use the introduction section of your “About” tab as a summary to impress potential employers who may visit your profile. Include links to your portfolio website and LinkedIn profile so that they can learn more about why they should hire you.
35. Add keywords that employers would search to find you in your Google+ profile, especially in your profile’s headline, introduction, occupation, job titles, and skills to help optimize your profile for internal search.
36. Keep your updates professional at all times, especially since Google+ profiles tend to rank in the first page of search results when potential employers search for your name.
37. Turn your profile into a mini-resume by adding your employment history to your “About” tab. Add your most recent / important job experiences with titles, dates, and descriptions that include the main achievements you made.
38. Add your most important skills to the skills section so potential employers know your specialties.
39. Transform your tagline into an announcement that you are seeking employment.
40. Engage with the companies you want to work for by commenting on their page updates and interacting with people in their communities. Find personal profiles for hiring managers and company owners to really familiarize yourself with the key people in an organization.

Bottom Line

While Google+ isn’t as popular or used as often as Facebook, Twitter, and LinkedIn, it is still one of the top five and an important one to take advantage of in your making money online strategy. Be sure to dedicate a little time to it each day to reach those audiences who are passionate Google+ users.

Twitter Cards Complete Guide

Here’s a riddle: When is a tweet more than a tweet?

We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?

And what if you could do all of this for free, right now?

Twitter cards offer all this potential and more. In this post, we’ll go over everything a marketer or small business owner needs to know about Twitter cards—how to understand which types are best for you, how to set up and verify your cards, how to analyze and measure your cards and a few caveats and best practices to know to make sure your Twitter cards stand out from the crowd.

Let’s get going!

What are Twitter cards?

If you’ve ever watched a Vine, viewed a YouTube video or clicked on a photo with your Twitter stream, you’ve already come into contact with a Twitter card. Twitter’s card infrastructure is what allows us to have these rich media experiences that go far beyond a 140-character written message right within Twitter. By adding a few lines of HTML to your webpage (don’t worry, we’ll cover that; it’s probably easier than you think), you can create this experience for your audience, too. Any users who Tweet links to your content will have a “card” added to the tweet that’s visible to all of their followers. For instance, here’s how The Verge’s Twitter card carried its information right into my Twitter stream when I shared a recent article there. 

 

With 9 different card types to choose from, you can use Twitter cards to ask your audience to do things like:

• Sign up for an email list

• Register at a website

• View and use a coupon

• Visit a landing page

• Download an app …
  
  
  
  Without them ever having to leave Twitter. You’ll also get added benefits, like:

• A consistent look for your posts across platforms (anyone who shares content that has Twitter cards code in place will produce the same media-rich tweets)

• Consistent attribution that could drive more more traffic to your site and increase the number of people following you

• Custom titles and descriptions for your photo or URL (a lot of extra room above and beyond the tweet’s standard 140!), and

• A really awesome mobile experience for your audience

Are you in yet? Good; now let’s figure out what Twitter cards are right for you.

Types of Twitter cards and their uses

Right now there are 10 types of Twitter cards that cover a lot of different ground for different types of Twitter publishers as well as different marketing goals. Here’s a quick rundown of each type with an example of how that card looks in the Twitter stream.

Summary card

 

Summary cards are Twitter’s “default” card and include a title, description, thumbnail image, Twitter account attribution and a direct link to the content. These are great for blog posts!

Large photo summary card

Large photo summary cards have all the same features of a regular summary card, but they trade a bit of the description space for a big, beautiful image. Highly visual content producers might want to think about this card.

Product card

For anyone working in e-commerce, product cards are going to be very attractive. In addition to a title, description of up to 200 words, thumbnail image and Twitter handle attribution for your product, this card has a spot for selling, with details like price and availability. And remember, once cards are hooked up, this information travels with every tweet. 

Player card

If you work in music, video, or multimedia, a player card is a must. This card allows your audience to watch, listen or click through your media without leaving Twitter. Think YouTube, SoundCloud, Vine, etc. Here’s how Storify’s card allows users to scroll through all the posts from a recent #Bufferchat while staying put within Twitter.

   

Audio card

Similar to the player card, Twitter’s audio card provides way for you to experience audio directly on Twitter.  With the audio card, you can listen to audio files directly in your timeline on both iOS and Android devices with a single tap. You can also “dock” the audio card and keep listening even as you keep scrolling inside the Twitter app. 

Photo card

Pretty similar to tweeting a post with an attached image, a photo card puts the image front and center—great for art, photography or other visual industries. There’s also a field for a photo caption and a link back to your site.

Gallery card

To display more than one image in a single tweet, Twitter’s gallery card is the answer—this card shows a collection of 4 photos within a tweet. Clicking on any one of these photos expands it to full size. 

Use this card to tell a story, explain a process or show various views of a scene of product.

App card

For driving traffic directly to an app, the Twitter app card is ideal—particularly on mobile. When an app with cards enabled is mentioned on Twitter, this card shows the app’s name, ratings, price and icon, along with a short description. The link takes viewers directly to the App Store to download. The call-to-action only displays in the Twitter for iPhone, iPad, and Android apps, and only when the user does not already have 

your app installed.

Lead generation card

Looking for leads? Want to grow your email list? Twitter’s lead generation card can help. This card allows users to sign up for a special offer or opt in to a newsletter right from Twitter—Twitter even automagically fills in your email address so all you have to do is say yes. These cards stand alone; they can’t be attached to specific content or URLs right now. You don’t need to add code to your website to create a lead generation card; just go to the Twitter Ads Dashboard and use them anywhere you make a tweet on Twitter. Pro tip for Buffer users: Once you’ve created your lead generation card, you plug the URL Twitter provides you into your Buffer queue!

Website card

Want to motivate your audience to check out a landing page or simply visit your website? A website card could be the answer. These have a unique design that doesn’t get truncated in users’ streams (more on that in a minute) so they’re sure to stand out. Website cards include a horizontal image, space for a bit of copy, a link to your site, and a call-to-action button. 

Twitter describes website cards, the social network’s newest offering, as:

A new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.

You don’t need to add code to your website to create a website card; just go to the Twitter Ads Dashboard and use them anywhere you make a tweet on Twitter.

How to set up Twitter cards

Have you picked your favorite Twitter card options yet? Excellent; now it’s time to set them up. There are a few different ways to go about this, so we’ll do it Choose Your Own Adventure style. (Note: For website and lead generation cards, it’s simple: Just go to the Twitter Ads Dashboard to make them).

If you’re a developer (or are buddies with a developer)

For maximum control and flexibility over your Twitter cards, you can add the appropriate meta tags for the card of your choice onto your site. Twitter offers some nice documentation on how to do this, with the code all set for you to plug your information into. Here’s a sample of their code for a summary card.

If you’re not a developer

Don’t worry if you’re not a developer or can’t wrangle one to give you a hand; there’s still quite a bit you can do on your own. Next step!

If you have a WordPress.org site

There are three different plugins you can try Twitter recommends three plugins to integrate your WordPress site with Twitter Cards: Jetpack, JM Twitter Cards and WordPress SEO by Yoast. Jetpack: Install Jetpack and navigate to the “Social” section to validate your Twitter handle and turn on Twitter cards. Jetpack automatically scans the contents of your post and determines the best card type.

• If your post has no images, the Twitter card will be set to summary

• If your post has between 1 and 4 images, the Twitter card will be set to large photo summary

• if your post has more than 4 images, the Twitter card will be set to gallery

 
WordPress SEO:

Install WordPress SEO by Yoast and navigate to Social > Twitter, where you can choose between summary and large photo summary cards. Bonus: Yoast also helps out with Facebook Open Graph! JM Twitter Cards: Install JM Twitter Cards and you can enable summary, large photo summary, app, and photo cards. No matter which of these plugins you use, you’ll need to wind up your process by taking a URL from your blog or website (not the main site name; a specific URL where you’d like your card to display) and running it through the Twitter Card validator. You’ll probably end up getting a message like this. 

 

From here, click the “request approval” button, fill out the quick information the form asks for (your website, a description of your website, your Twitter handle, your email address)

  

Twitter says it could take up to a few weeks to get approval, but all my tests for this post got approved almost instantly. When you’re approved, you’ll get an email that looks like this: 

 

  The next time you tweet one of your links, it should be card-ified!

If you have a WordPress.com site

By default, WordPress-hosted blogs are enabled for Twitter Cards. WordPress automatically scans the contents of your post and determines the best Card type. (You’ll still need to do the validator step, though.)

If you have a Tumblr or Blogger blog

For Tumblr, Blogger or any other kind of site, get working on befriending a developer or getting comfortable with code—adding meta tags are the way to go here (you’ll also need to validate). This also goes for more complicated cards that require a few extra steps, like the player card.

Need-to-knows and strategies for Twitter cards

So far we’ve talked about all the great things about Twitter cards, of which there are many. There are a few caveats to know, too.

1. Most cards are non-expanded, so make users want to click

First of all, your Twitter card ensures that all your extra information will travel with every post to Twitter. However, there’s no guarantee that your audience will click to see it. For instance, here’s how the Huffington Post would likely want you see their post. 

 

But in the Twitter stream, and as it gets retweeted by fans, here’s how it looks. Only when that “view summary” text at the bottom right is clicked will users see the full Twitter card. 

 

The default for all Twitter cards (except website and lead generation cards, which are treated a little differently) is this non-expanded version that relies on the user to click for more. The lesson here? Make your copy so compelling and intriguing that users want to click (not so different than what we’re already used to doing with Twitter, right?) One great example I came across is Etsy. Their tweets are short and sweet and do a great job of compelling the viewer to click.

  What aren’t they getting out of? Let’s find out: Ah, got it. Looks comfy! Basically, whichever card you choose you’ll want to be aware that every word counts—in the tweet itself and in your extra space for descriptions and calls-to-action. Make your offer clear, your text compelling. You might even consider including a “click to expand” call to action in your tweet to ensure maximum visibility.

Prioritize images

Twitter is pretty good about finding and resizing images to fit your posts, but help yourself out by devoting a little extra time to your images in posts where cards are enabled and the images you make for special cards like lead generation and website cards. Once your cards are in place it might be tempting to let them to do the work and tweet fewer photos, but keep prioritizing attached photos, too! Tweets with images attract 18% more clicks, 89% more favorites and 150% more retweets than those without them, and Twitter shows photos by default in the stream (as opposed to cards, which need to be clicked to expand). A quick glance at the metrics for these two Flickr posts shows that the photo your audience sees by default has more of an impact than the one they have to click to find.

Test your cards

With so many Twitter card options, I bet you knew we wouldn’t let you leave this post without talking about A/B testing. Try creating multiple cards for the same campaign with varying images, text and calls-to-action to see which types work best. You might even consider multiple types of cards. Depending on your content and goals, you could find that various sections of your site thrive with different card types.

Cards + pins + ads

With cards plus the ability to pin tweets to the top of your timeline, Twitter has given marketers a powerful one-two punch. We’ve had particular success at Buffer with pinning our lead generation card to the top of our Twitter stream.




Marketers with an advertising budget cam combine lead generation or website cards with targeting options like interest, keywords, or tailored audiences segments to drive qualified traffic at just the right time

How to measure success with Twitter cards

I imagine after you’ve gone through all the effort of choosing your cards, bribing a developer and/or installing plugins, and crafting killer cards, you’d like to know how Twitter cards are performing for you. Twitter’s got you covered! Let’s take a look at some of the analytics you’ll find in your account.



To see your analytic, navigate from your Twitter account to Ads:


Then to Analytic > Twitter Cards:


Once there, you should see a dashboard that looks something like this:

Since the information in cards travel with the tweet regardless of who’s posting, these metrics are for all Twitter users (not just your tweets). Twitter can’t count posts made through third party tools, though.

Top line metrics

These are the numbers at the very top and include: URL clicks: The number of clicks on a URL in a tweet or a card Install attempts: The number of times users who don’t already have the app installed clicked “Get the app” on a card that has app information enabled Retweets: Retweets that occur on tweets containing a link to your content

Snapshot

The snapshot graphic is a quick look at how tweets and cards are driving traffic, installs or shares—click on the circle of the goal that interests you to see it in full.

Change over time

This graph has the same impressions, tweets and clicks metrics from snapshot, but formed into a rolling 28-day look at how each metric has grown in comparison to the others. 

 

Card types

This chart allows you to benchmark your Twitter cards by comparing their performance against overall standards. 

Links

See which content is faring best with this chart, which surfaces your top-performing posts by impressions and clicks (up to 100 top links).

Influencers

Whose posts had the most impact on your impressions and clicks? This chart will tell you–all the way up to your top 100 influencers.

Tweets

Here’s a useful list of the top posts that drove clicks back to your site (note that they’re not necessarily coming from your account alone)

Sources

Where are all the posts that include a URL or card of yours coming from? This chart captures all the different apps, tools and widgets your audience is posting from.

 

Over to you

Whew! So that’s it for analytic, and everything you need to know (I hope) to get started with Twitter cards. (Got questions I didn’t touch on? Let me hear them!) Have you tried Twitter cards? I’d love to hear about your experiences with setting them up and using them, as well as how your audience has interacted with them. Tell me all about it in the comments! Exclusive Bonus: Download a free Twitter Cards cheat sheet!

This Post Is Originally Posted on: Buffer Blog