Invite all Facebook Friends to Like A Page Using One Click 2016

STEP 1: While logged in on your personal profile, Facebook and click on "Build Audience" on the top right side of the Facebook page you admin and the click "Invite Friends" button.

All the facts you need to convince your boss that your company needs Twitter

All the facts you need to convince your boss that your company needs Twitter

The Top 10 Facebook Marketing Tips

With 1.35 billion users, Facebook is one of the most popular social media platforms out there, which makes it a great place for businesses to advertise. Done right, you can quickly grow your list and sell your products and services. Done wrong, and you’ll wind up frustrated and a lot lighter in the wallet.

We use Facebook a lot here at LeadPages™, so we’ve had a two-year learning curve to figure out what does and doesn’t work. Currently, our Facebook campaigns usually bring in about 4,000 subscribers and over 250 paying customers every month.

We were nowhere near that success rate when we started running Facebook ads. Our paid media specialist, Andrew Scherr, turned that around for us. Granted, he has a large budget to play with. But if we can do this, so can you.

Recently, our Marketing Educator, Bob Jenkins, put together an 11-part course to teach you everything we know about running a profitable Facebook advertising campaign.

It includes videos, a mindmap, a checklist, MP3 files, slides, and even “what’s working now” strategies from Facebook advertising experts Amy Porterfield and James Grandstaff. He’s even giving you the spreadsheet we use to track our Facebook campaigns’ profits.

And the best part is, we’ve made the entire Facebook Advertising System course available for you to view for free right here.

To give you the short version, here are the top 10 Facebook marketing tips we’ve learned from running successful Facebook advertising campaigns over the past 2 years.

1. Start Small and Build Out

Many marketers take the shotgun approach and go after broad audiences and demographics on Facebook. While this may put your ad in front of a lot of people, it can cost you lots of money and, ultimately, sabotage your campaign

Instead, you should focus in on a specific audience and expand out from there. In Module 2 of the Facebook Advertising System, Andrew Scherr, our paid media specialist, shares the techniques he uses to hone in on our ideal audience so our campaigns are more effective.

He also explains how he uses Facebook’s internal tools to find the best audiences to track, and how he uses lookalike audiences to expand our potential contacts.

2. Track Your Website Visitors

Long before you start your campaign, begin tracking your website visitors by using Facebook’s Custom Audience Pixels and Conversion Pixels. This will ensure you’re ready to track your incoming leads and sales.

Doing this in advance will tell you whether your campaign is effective or not and help you track your cost per lead and cost per checkout, as well as other metrics. Advertising on Facebook without tracking your website visitors is basically like flying blind. It can also help you make sure you’re not trying to advertise the same product to people who have already purchased.

In Module 3, Bob shows you how to create the conversion pixels that Andrew talks about in Module 2. He also shows you what to track, where to put them on your website and how to use them to get the best results.

3. Target Your Audiences

Facebook lets you do a lot with different targeted audiences. There are 5 you will want to focus on:

1.  
   1. Your current Facebook fans (and their friends).
   2. Your current mailing list. You can export this list from your email service provider and upload it to Facebook. You can also target your Google, Google Plus and LinkedIn contacts so you can add those to your Facebook audience.
   3. Visitors to your current website. Re-targeting this audience is crucial to your success and Bob will teach you how to get this process started, even if you haven’t used Facebook for advertising before.
   4. Lookalike audiences based on your existing subscribers, customers and website traffic.
   5. Saved target groups created  out of Facebook’s 1.35 billion users. (Hint, you really don’t want to try to target them all. You can use Facebook’s internal tools to build your ideal custom audience.)

In Module 4, Bob focuses on the first three audiences.  Since those audiences already know who you are, they’re the easiest to start with. The latter two audiences don’t know you exist yet. You’ll get the low down on building those audiences in Module 5.

4. Engage Your Current Fans

In Module 6, Bob talks with Amy Porter-field, one of the best-known Facebook marketing experts you’ll find. (She even co-wrote Facebook Marketing All-In-One for Dummies.) She is a master at engaging her current fans and converting them into customers through her various campaigns.

When you advertise to your fan-base, Facebook charges you considerably less than targeting non-fans. Amy’s frequent, highly engaging content combined with targeted ads to those fans creates amazing results. Amy shares her favorite strategies to help her convert Facebook users into followers and clients.

5. Offer Free Content (Especially Webinars) Through Your Ads

Instead of directly advertising a product in your Facebook ads, showcase a free lead magnet to build your list. Webinars, checklists, cheat-sheets, and resource guides outperform other types of free gifts (like ebooks, videos, or newsletters). Combine this high quality content with effective follow-up communication to generate more sales at a lower cost.

In Module 6 of the Facebook Advertising System, Amy and Bob discuss real case studies that have proven to be extremely profitable and easy to emulate.

6. Send Your Facebook Ad Traffic to a High-Converting Landing Page

Getting people to click on an ad is the easy part. Turning those visitors into subscribers or customers is where things get tricky. Improving your advertising campaign’s landing page from 5% conversion to 20% conversion will quadruple (4x) your list growth, while cutting your advertising budget by 75%.

How do you create higher converting landing pages? Use LeadPages™, of course! Using LeadPages™ is one of the fastest, easiest ways to to create high-converting landing pages for your Facebook advertising campaigns. We have more than 100 templates you can use as part of your membership, and an ever-growing number in our marketplace, which you can purchase and use as many times as you want. And as a member, you get access to all of our new LeadPages™ templates as we release them.

In Module 7, Bob teaches you exactly how to create a high-converting landing page so you get the best conversion rates possible for your campaigns. He walks you through building a landing page and a thank you page using LeadPages™ templates, step by step, showing you the many techniques we use to create our high-converting landing pages. He also shows you where to put your Conversion and Custom Audience pixels so you can track your results.

Once you’ve published your landing pages, you’ll be ready to create your own Facebook ads, so you have somewhere to send all that fabulous new traffic.

7. Make Sure You’ve Got All the Right Pieces in Place When You Build Your Ads

Everyone thinks the most important part of Facebook ads is making the ad itself. Actually, the most important part is getting everything set up correctly beforehand. Once you’ve got all of your tracking information set up and your landing pages are ready to go, then it’s time to make your ads.

In Module 8, Bob walks you through everything you need to do to create Facebook ads that convert, and set them up so you can see how they’re doing. Even better, he shows you which settings to use so you’re getting the most bang for your buck when it comes to how much you pay per click or per conversion. He also helps you set up split-tests so you can get the best results, quickly.

8. Analyze, Analyze, Analyze

Looking at your numbers is the best way to figure out whether your campaign has been successful, needs to be tweaked or has failed. But sorting through all of those acronyms, CTR, CPC, CPA, IROAS, gets really confusing.

Fortunately, Module 9 is all about analyzing your campaign and using Facebook’s reporting features. Bob explains all of these acronyms to you, what they mean, how they affect you and why you want to know these results.

He also walks you through setting up your reporting system and shows you how to use the spreadsheet that our paid media manager, Andrew Scherr, created just for you so you can easily see the results from your Facebook campaigns. You can download the spreadsheet, as well as the videos, MP3s transcripts, a mindmap and more as part of this program.

This spreadsheet is the same one we use to track our Facebook campaigns here at LeadPages™. All you have to do is plug your numbers into the right places and the spreadsheet will do the calculations for you.

Between this spreadsheet and the tools Facebook provides for you, you should be able to determine what is and isn’t working so you can pause ads, ad sets or campaigns that aren’t converting and tweak the ones that are.

9. You WILL Make Mistakes. (And That’s Okay.)

That’s part of the whole learning process. You’ll never learn if you don’t make mistakes. If you happen to get everything perfect on the first try (which almost never happens) eventually the market, your customers or Facebook will change and you’ll need to make adjustments anyway. The more flexible you are, the more likely it is that your campaigns will succeed.

We want to cut your potential error rate down significantly, so for Module 10, Bob interviews James Grand staff, Facebook advertising expert and Lead Pages™ power user. James has been advertising online since 2001 and has been advertising on Facebook since 2010. He’s made the majority of the mistakes that can be made in online advertising and has figured out how to overcome them. Bob and James talk about the best ways to:

1.  
   1. Find your ideal target audience within Facebook
   2. How to test a headline for your Facebook ad
   3. How to use re-targeting to make your ads more effective
   4. Additional tools you can use to speed up your ad creation

10. Stick to Your Budget

Facebook is in this to make money. So their goal is to get you to spend as much as possible. You’re also in this to make money, but you don’t want to spend everything you make on Facebook ads.

Throughout this course, Bob talks about different ways you can reduce your ad costs and the different settings within Facebook that you should use to determine your budget, depending upon your goals. He also talks about the different metrics you want to track to see how much your campaign is costing and how you can improve your conversions while lowering your overall ad-spend.

Bob asks James Grand staff and Amy Porter field what numbers matter most to them, how they budget their campaigns and how they determine success, to put you several steps ahead of the average Facebook Ads user.

So now you know the top 10 things we’ve learned about Facebook advertising campaigns here at LeadPages™…

If you want to get the full story, take the Facebook Advertising System course. All 11 videos are available for you to view, right on the page.

For those of you who have run Facebook ad campaigns before, we hope you’ll see a marked improvement in your results. For those of you who are just starting to use Facebook to promote your business, this course will give you a huge head-start on getting the results you want.

27 Entrepreneurs and Bloggers Share Their Tips on The Best White Hat SEO Techniques

You’re about to see some of the best white hat SEO techniques, that are being advocated by top bloggers and entrepreneurs to use for acquiring clients.

The best part?

I got the opportunity to interview some of the expert bloggers, small business owners and entrepreneurs to share their ideas about:

What are the best white hat SEO techniques, entrepreneurs or bloggers can use to attract clients for their business?

And their responses were TOP NOTCH!

Without further ado, here are the experts…

(Click on the links below to go directly to the experts.)

Andy Crestodina	Bill Gassett	Benjamin Brandall
Chris Guthrie	Chris Lee	Chris Lucas
Dave Schneider	Dave Collins	Don Purdum
Gary Korisko	JohnTP	Justin Cooke
Jean-Baptiste Marchand-Arvier	Karl Kangur	Kulwant Nagi
Michael King	Michael Erickson	Mike Templeman
Marcus Miller	Puranjay Singh	Ryan Biddulph
Ronell Smith	Susan Payton	Sam Oh
Tung Tran	Toby Nwazor	Zac Johnson

1. Justin Cooke – Empire Flippers 

One of the best ways we’ve found to build links (and authority) in the space is through building actual, personal connections with others bloggers and entrepreneurs in our industry.

That may start off with leaving a few blog comments or sending a few tweets. Once you’ve established a connection, you can move up to guest posts, podcast interviews, etc.

By maintaining relationships with others in and around your niche, your blog or company is kept top of mind and is one of the first they’ll think of next time they add content to their site.

You can get really strategic about this, too. My business partner and I had a list of other people we wanted to connect with and put it in a Google Doc so we could both track our progress!

Ultimately, other bloggers and entrepreneurs are more likely to write about others they have a relationship with AND have been consistently in their sphere.

The best way to build authority is to build personal connection with other bloggers. Click To Tweet

2. Marcus Miller – Bowler Hat 

It’s really important for SEO to sit among a solid marketing strategy. What are we hoping to achieve from the work that we do? What are our overall goals? How can SEO help here? Often, one of the smartest moves from a digital marketing and SEO perspective is the creation of great content.

Content can expand the subjects in which your site ranks for. Content can be placed on more authoritative sites to get in front of their audience and to rank for big hitter keywords on that site. Content can be used to build links. Content can be used to drive engagement with pages on your site. Content, content, content. Boring viewpoint and not exciting but the web is a sea of content and that is to tool you use to build authority, scope and awareness of your business.

SEO is just such an umbrella term that it is also really important to consider why SEO efforts may not be delivering. Is your strategy to improve your visibility in search on point? Or has it failed strategically before it even got of the blocks? Content is a flexible tool but be aware of what you can hope to rank for and where it is best to do that.

The smartest moves from a digital marketing and SEO perspective is the creation of great content. Click To Tweet

3. Tung Tran – Cloud Living 

It’s outreach link building. It can be boiled down to 3 steps:

• You create a valuable piece of content (also called “linkable asset”).

• You reach out the right people who may be interested in it

• If they like it, they will share or link to your content.

Yep, it’s that simple.

What I love the most about outreach link building is that everything’s based on value.

The more value you can create or deliver, the more high quality links you can earn.

The links are earned. Not built.

Not only this type of links are highly powerful, but they’re also completely safe.

You’ll never have to worry about getting caught by Google. Because there’s nothing to catch. In fact, Google will love you and reward you on every update.

The more value you can create or deliver, the more high quality links you can earn. Click To Tweet

4. Chris Guthrie – Up Fuel 

We all want strategies or techniques that we can adapt and use in our business but as new algorithm updates come out things always change. I love trying new tactics but the core of my strategy always comes down to what we should all be doing in the first place – creating content, products, etc that are truly better than what else is out there. Then marketing in unique ways. Look at your market and if everyone is doing the same thing that means there are other open areas to expand into.

Look at your market and if everyone is doing the same thing that means there are other open areas to… Click To Tweet

5. Karl Kangur – Monetize Pros

The best whitehat SEO technique is writing your content for the right people. Of course, you have to create killer content for your audience but you’ve also got to consider who might be linking to you. Does the majority of your audience have related websites to link from? Probably not.

Analyze people in your industry, see what they link to and create content according to that.

The best whitehat SEO technique is writing your content for the right people. Click To Tweet

6. Puranjay Singh – Growth Pub 

The single best white hat SEO method I know to get clients is a four step approach:

• Create exceptional content (aka Brian Dean’s “skyscraper technique“)

• Create a content upgrade to capture leads

• Promote this content via targeted Facebook ads + email outreach

• Qualify each captured lead and follow-up over email

It’s a lot of work, but I find that the close rate is exceptionally high

The single best white hat SEO method to get clients is a four step approach i.e create exceptional… Click To Tweet

7. Benjamin Brandall – Process

Thanks to sites like Quora there is so much up for grabs in terms of insights what your target market cares about. As well as using it to come up with ideas for new content, you can use it for keyword research.

Try searching for your niche and filtering the search results by topic. If people are asking questions about it, there’s likely not the right content out there to address the issue.

Write content targeting that keyword, and instead of heading over to Quora to get their answer, your clients will find your site.

I wrote a full post about how to do that here

Writing content based on Quora insights, can really help you get qualified clients for your business. Click To Tweet

8. Mike Templeman – Fox Tail Marketing

The best technique is building out a knowledge base on their website for all of the questions their customers ask. Google and other search engines are moving more towards semantic searches. To this end, you need to specifically target the questions that people ask about your products or services and answer them in great detail. Many companies don’t know where to start when it comes to link building or web design, but every company and entrepreneur should be able to share their expertise with their customers.

The best technique is building out a knowledge base on their website for all of the questions their… Click To Tweet

9. Michael King – Ipull Rank 

The best thing for these people to do is to commit a few hours per week to writing something very compelling for their audience that lives on their site and then launching and promoting it. They should also consider writing for high quality and high traffic outlets in their space and linking back to themselves, not so much for the link value of it, but for the opportunity to get more eyeballs on their content. The ultimate goal of any digital marketing channel is to get more users to see your content, and buy your products or services, so focusing on content, the promotion of that content and then going back to tweak it for optimizartion purposes is the most effective usage of their precious time.

The best thing for entrepreneurs to do is to write something very compelling for their audience and… Click To Tweet

10. Jean-Baptiste Marchand-Arvier – WP-Rocket

Content is definitely the best long term investment you should do. Lots of people forget that SEO is above all a matter of words.

The most words and content you will have on your website the most easy it will be to find you. Then your content have to be valuable and interesting. Don’t create content to create content. You will never regret creating great content.

The most words and content you will have on your website the most easy it will be to find you. Click To Tweet

11. Michael Erickson – Search Scientists 

In SEO – almost everything changes every year. You know what doesn’t change in the world of SEO? Creating great content and having rock solid on-page SEO. The classic on-page SEO elements combined with wow-worthy content that engages and encourages shares will always be powerful. And you can’t get any more white-hat than that.

Creating great content and having rock solid on-page SEO will always be powerful. Click To Tweet

12. Kulwant Nagi – Blogging Cage 

The best ever white hat technique to attract clients is Guest Blogging. This is such a big online marketing weapons that you can achieve multiple targets just with a single blog post. Links, authority, exposure, relations, marketing are few of the benefits of doing guest blogging.

Once you use this IM weapon smartly, you can build multi million dollar business within few years.

By doing guest blogging on relevant blogs in your industry you not only strengthen your presence in the market but search engine crawlers also love this relevancy. So I extremely recommend to run guest blogging campaign for every type of online business.

The best ever white hat technique to attract clients is Guest Blogging. Click To Tweet

13. Ryan Biddulph – Blogging From Paradise

Writing really, really, really, really inspired content is the White Hat way to go. The more I see in-depth, helpful, entertaining posts on Page 1 of Google the more I feel the Big G wants you to solve problems, first and foremost, and also wants you to focus less on anything other than that. Follow your fun. Publish a resource. Enjoy the process.

Writing really, really, really, really inspired content is the White Hat way to go. Click To Tweet

14. Dave Schneider – Self Made Businessman 

I think guest posting, resource page link building, and product reviews are all viable ways to get white hat links for your business. We have been implementing this in NinjaOutreach for over a year and it has worked well to get our name and brand out there. The more of these you do, the more organic links will start to come your way as more people start to know you.

Guest posting, resource page link building, and product reviews are all viable ways to get white hat… Click To Tweet

15. Bill Gassett – Maxreal Estate Exposure 

One of the best ways a blogger can drive more traffic to their site is by collaborating with others in their industry. Interviewing another person within your field and allowing a link back to their website as part of the interview is a great way to achieve visibility, domain authority and actual visits to a website. Each person can do this for the other on whatever subject matter they are writing about. This is a tactic that I use all the time for my real estate blog. Often times I will feature one of my local community pages such as this Southborough Real Estate agent page. By collaborating with another in your field you are guaranteeing yourself a link on an on topic page within your niche.

One of the best ways a blogger can drive more traffic to their site is by collaborating with others… Click To Tweet

16. Susan Payton – Egg Marketing PR 

Writing informative content without stressing too much about keywords is a great way to drive traffic to your site or blog and to rank higher in search results.

If you want to rank higher, you need to write informative content without stressing too much about… Click To Tweet

17. Chris Lee – Rankxl 

Any business doing SEO will obviously try to rank for their specific keywords. For example, a dentist in New York will try to rank for ‘New York dentist’ on Google.

But another awesome white hat SEO technique that most small/medium sized businesses seem to ignore is SEO for keywords that their customers are searching for BEFORE they seek out their services.

For example, if someone wants their teeth whitened, they’ll likely search Google for information on how to whiten their teeth. By ranking for keywords like this, you can get your business in front of your target audience, and even convert people who initially don’t even consider going to a professional to take care of the job.

If they do decide to look for a dentist, you’re already on their minds because you provided them with the valuable information in the first place.

Any business doing SEO will obviously try to rank for their specific keywords. Click To Tweet

18. Toby Nwazor – Toby and KC 

The best white hat SEO techniques I can recommend are:

• Offer high quality contents, because content still rules, In other words, always write ‘Epic Shit’.

• Guest post on authority blogs like Huffington, Entrepreneur, or Dumb Little Man.

• Ensure that your site is very responsive and mobile friendly.

• Deeplink to other links on your site

Doing these will improve your search performance and equally maintain the integrity of your website.

Guest posting on authority sites can really improve your search performance and equally maintain the… Click To Tweet

19. JohnTP – John TP 

• Find the people in your niche who has already build an audience.

• Build a relationship with them. Be helpful.

• Write a valuable blog post that promotes a useful lead magnet.

• Kindly ask them for a link or a social share.

• Build an email list.

• Build a relationship with that list. Provide massive value first.

• Convert leads to clients.

One of the best white hat seo technique is to find people in your niche who has already build an… Click To Tweet

20. Dave Collins – Software Promotions

Every SEO technique you can think of is an ingredient for SEO success. Whether it’s link-building, keyword silos, page speed, mobile, internal links, domain authority sculpting, long-tail keywords. CTR-based titles, your competition’s dead links, 301s instead of 302s, canonicalisation… all of these (and more) may have an enormous or insignificant impact, depending on your own website’s circumstances.

Asking an SEO professional for the “best white hat technique” is like asking a chef for the “best ingredient”.

It means nothing, and any given answer has the potential to ruin a whole lot of cooking!

Every SEO technique you can think of is an ingredient for SEO success. Click To Tweet

21. Gary Korisko – Reboot Authentic 

When it comes to SEO, I’m pretty big on good, old-fashioned relevant keyword research. When you understand your audience on a deep level, you come to understand their problems… the things they’re looking for answer for and searching for. Once you know that, it’s a matter of doing good keyword research to figure out which words they’re typing into Google to find those answers. Like I said, it’s pretty organic and old-school, but it’s worked for me.

When it comes to SEO, I'm pretty big on good, old-fashioned relevant keyword research. Click To Tweet

22. Zac Johnson – Zac Johnson

One of the best ways to bring attention and new backlinks to your site is through the use of infographics — specifically to create your own. If you wanted to outsource the creation process, you are looking at around $500-$2000 depending on who you go with. Personally, I think using a service like Piktochart for $29/m is more than ideal. Just put in the time and effort to create something nice and make sure all of your data is correct and referenced.

You can see an email of an infographic I created in this make money blogging article. Not only is an infographic a great way to compliment your own text content, it’s also great for social sharing and getting others to link back to your site as well. Once your infographic and content is live, you can then start writing about and referencing it on other sites. You can also submit the infographic to infographic directories and most importantly, contact other big sites in your niche to see if they would like to include it within their content.

Follow these quick tips and you’ll start to see how effective a great infographic can be for your site.

One of the best ways to bring attention and new backlinks to your site is through the use of… Click To Tweet

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23. Andy Crestodina – Orbit Media

Don’t target keywords, target topics. While you’re writing, include the words and phrases that indicate that your content is relevant more broadly to the general topic. This is a big part of what’s now know as semantic SEO.

There are many ways to discover which words are semantically linked within a topic. Some of the clues can be found at the bottom of most search results pages:

Find these words, include them in your content and you’ll indicate relevance more broadly, which is an important part of modern SEO!

Don't target keywords, target topics. Click To Tweet

24. Chris Lucas – Blast Media 

Conversion rate optimization improves your website’s performance. It doesn’t help people discover your webpages in the first place. That’s what SEO fundamentals—title tags, meta descriptions, keywords, and so on—are for.

CRO can help turn these essential SEO elements into conversions. Have you identified the call to action that leads to the most form submissions? Put it in your home page title tag! What benefit statements resonate with your ideal customers? Rephrase and add them to meta descriptions, subheads, and page content.

These “snippets” and sound bites of compelling copy can increase your chances of showing up in relevant search engine results. And they’ll generate profitable clicks at the same time.

Your pages need fundamentals in the same way pro athletes still need them. Your content can have the “natural ability,” but it needs the fundamentals to shine through the crowd. Here are some fundamentals to focus on:

• Well written page titles element: Keep page titles under 70 characters & place your main keyword as close to the front as possible.

• Optimize your URLs: Try your best to keep URLs under 75 characters. If you have a page focused on a topic or keyword, then name that page and URL extension accordingly.

• Research & use your keywords, but avoid stuffing: Focus on your main keywords. Realize you cannot target 10 keywords on one page. Keyword stuffing can lead to your site being penalized by search engines.

• Utilize image ALT text: Image alt text gives the search engines a description of your images. Alt text can come in handy if used properly.

• Implement the meta description tag & ditch the keyword tag: The meta description tag displays the supporting text that goes under your site’s search result. It becomes helpful copy that gives visitors an idea of what you page is about. The keyword tag was once relevant, but no longer helps your site’s SEO. Get rid of it, unless you want your competitors to quickly find what keywords you are targeting.

• Monitor your on-page links: It’s good practice to keep the amount of links on a single page to under 100. Initially, this number might seem high, but when you consider all the internal navigation links on your page, it’s a different story.

CRO can help turn title tags, meta descriptions, keywords into conversions. Click To Tweet

25. Sam Oh – Money Journal 

The best way to get white-hat links is a ton of outreach emails. You can find backlink profiles from your competitors and reverse engineer the links to find sites that appreciate content like yours. From there, you send them an email pitching your “greater” resource and explain how it closes a gap.

The best way to get white-hat links is a ton of outreach emails. Click To Tweet

26. Ronell Smith – Ronell Smith 

• Develop an in-depth understanding of your market/vertical/category

• Single out types of content most frequently shared by the audience

• Become active in the community, sharing and engaging around others’ content

• Grow your own community by creating content with your brand’s voice and that meets very specific needs of a small segment of the audience, who you should feel comfortable asking to share your content [i.e., you’re moving from audience (broad) to community (specific)]

• Use the community to help you produce and share content

Use the community to help you produce and share content Click To Tweet

27. Don Purdum – Don Purdum 

While many will go into technical details, I’m going to take an entirely different tact. 

SEO continues to change at an incredible pace and with artificial intelligence taking on a bigger role in the algorithms; just following a set SEO pattern will not be enough moving forward, in my opinion.

That doesn’t mean you should ignore meta descriptions, keywords, linking, etc…

However, it shouldn’t be the most important thing you do.

The most important thing any business should do is discover “what business they are ‘really’ in”.

This is a function of messaging. It’s like asking “what do you do?”.

As SEO gets more sophisticated (how is that possible, right?) thanks to AI it is learning more about you and how to link content to your website or blog visitors.

You must learn to get rid of the old mass marketing mindset that is trying to appeal to everyone and instead learn how to create on piece of content, for one person, with one problem/need/or desire.

I know a lot of people who believe they are specific, and yet they are not.

Specificity feels uncomfortable as content creators and yet as content consumers we are all looking for something specific when we go to a search engine.

When we get specific we become relevant and compelling.

Isn’t that ultimately what a search engine is looking for?

When we get specific we become relevant and compelling Click To Tweet