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Wednesday, October 31, 2018

Counteractive action of juvenile substance maltreatment through "Social Skill Development

Social Skill Development 
The reason for this part is to assess the capacity of social skills training approaches for forestalling immature substance misuse and to propose bearings for future research here. Training approaches  are then looked into for their impact on medication utilize and tranquilize utilize related practices. The outcomes demonstrate that social skills training diminishes substance utilize and related practices, for example, animosity, withdrawal, truancy, and taking in youths. Result was upgraded by the consideration of displaying in a training program and the utilization of typical (versus issue or cluttered) youths. 
Moreover, discriminant examinations showed that the more positive results were discriminable by an emphasis on avoidance, exploratory thoroughness, and training breadth, that is, consideration of various procedures and skills. Follow-up results demonstrated that training impacts were kept up, and that they could be summed up to a few zones of regular youthful working. The discoveries propose that social skills training is a successful means for substance misuse avoidance in young people, and that it might have preference over more straightforward counteractive action strategies regarding long haul speculation abilities. At long last, a few issues are raised for their potential effect on social skills training as a technique for substance misuse counteractive action in youths. These issues include applied, methodological, and evaluative spaces: development of a scientific classification of individual circumstance specificity attributes to expand the legitimacy and unwavering quality of appraisal and training techniques; appraisal of the relative commitment of individual contrasts in young people to training result; ID of subjective developmental moves in social skills as youths advance through review, school, and family advances; and correlation of the support and speculation impacts, after some time, of social skills training with more straightforward maltreatment counteractive action strategies. Rules are offered for tending to these issues, and in addition bearings for the job of social skills training research in future medication misuse counteractive action endeavors.

Saturday, March 26, 2016

HOW TO GET A VERIFIED TWITTER ACCOUNT


It's being the biggest search quarry now a days, a lot of players are asking for “How do I get a verified Twitter account?”

In case you are wondering, if you’ve ever seen that white tick in a blue cloud on somebody’s Twitter profile, that means they hold a “verified account.”




The white tick on a blue cloud confirms that Ryan Jones has a verified Twitter account

Why are verified Twitter accounts important?

  • Improved brand credibility – As a pro-rugby player you recognize that you can enhance your earnings through endorsements and gaining media exposure. Verifying your Twitter account can enhance your social media presence making your personal brand more attractive for endorsements.
  • Distinguish yourself from parody and fake accounts – You’re likely to have been agreed to a code of conduct for social media platforms with your club and/or national team. Gaining a verified Twitter account can ensure the actions of another account aren’t mistaken as being your own.
  • Improved social search presence – A verified Twitter account can help fans find you on the Twitter search tool. Hands up if you’d like some additional followers!

Important things to remember about a Twitter verified status

  • Your follower count is not a factor in the criteria for verification
  • Twitter chooses who gets verified
  • It doesn’t stop users from creating a duplicate and parody account
  • It doesn’t guarantee increased followers or reach

Jonah Lomu has more than 7X more followers than Beau Robinson, but he isn’t yet Twitter verified.

Six easy steps to getting a verified Twitter account

If you think you fit the bill, here is how to go about getting your Twitter account verified.

Step 1: Determine if you qualify for a verified Twitter account.

Twitter verifies as few accounts as possible and only for legitimate reasons. Reasons for asking Twitter include being a highly recognisable rugby player, rugby club, brand or rugby agent, etc., or if your name and likeness is parodied or impersonated on multiple fake Twitter accounts, leading to identity confusion.

Step 2: Embed a Twitter “Follow” button on your website

Twitter recommends embedding a Twitter “Follow” button on your official website as the best alternative to verification. This allows you to obtain followers directly from your official site, which is very helpful if there are multiple Twitter accounts that use your name.

Step 3: Read the Twitter verified account terms

These terms explain what a verified account is, what it means to be verified, who has the verified badge and identifying a verified account. They can be found here.

Step 4: Find out how to apply for a verified account

Send a direct message to this address.
Be sure to have the following information ready:
  • Account name
  • Full name
  • Location
  • Official website (you will be given a suggestion to put the Twitter logo or badge on your official website to speed up verification)
  • Bio information (your 160 character profile summary)
  • Primary contact name (you or the individual who manages the account)
  • Additional contact information

Step 5: Wait for Twitter to respond

If you don’t get a reply shortly, you can contact Twitter by mail or through Twitter. Keep in mind that Twitter deals with a high volume of verification requests, and that it focuses first on the most “highly sought users.

Step 6: Follow Twitter’s instructions for verifying your account

If Twitter decides that you qualify for a verified account, they will reach out to you via direct message. Click the link in the direct message to be taken to finish the process.
  • Learn how to Tweet effectively – You’ll be asked to choose best tweet out of two tweets. There will be no negative impact if you don’t answer correctly.
  • Connect with other Interesting Twitter Users – Connect with other verified accounts. It helps in making your account more legitimate.
  • Protect your Account – You’ll be asked to add a phone number through which Twitter can contact you if they find any problem with your account.
Once you have completed all the above steps, your Twitter account will be verified.

Short-cut to getting a Twitter verified account


Remove all doubt that you are who you say you are, and show your desire to be verified by using “selfie” as your profile picture along with the verified symbol. Download and print a Twitter verified mark here. Piri Weepu making sure his Twitter account was verified

How to get a verified Facebook account

Facebook has also recently adopted a verified status, but there is no mechanism to request verification. Instead, Facebook recommends that professional rugby players, rugby clubs, agents and brands, who believe that they are being impersonated, should report a fake account.
In the event that Facebook attempts to verify your account you will need to submit a government-issued photo ID, which Facebook promises to delete immediately after verification.


Screenshots of the Facebook verified process For now, Facebook is taking charge of this task by itself. At the moment there is no action that can be taken by professional rugby players, rugby clubs, agents and brands to verify your Facebook account.

How Influencer Outreach Can Revive Your Content Marketing Strategy


93% of all marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more brands create content, experts like Mark Schaefer believe we are approaching “content shock.”

So, how do you break free from the noisy crowd and offer value to your readers?

Influencer outreach is one solution. This strategy is beneficial for relationship development, link building, and content promotion. Moreover, it helps your company exchange value with industry leaders and increase your awareness of future trends.

According to a Tomoson study, marketers rated influencer outreach “as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”

Tomoson-Study



Even though influencer marketing works, it’s a time-consuming process that often leaves the best content marketers burnt-out with inconsistent results.
But don’t be discouraged.
You can achieve your content marketing goals. Let’s learn how to effectively execute influencer outreach.

Find Your Purpose

In a gist, influencer outreach involves persuading influential leaders, even celebrities, to promote your brand.
This promotion takes many different forms, like sending tweets, creating videos, or wearing a T-shirt. Tiffany & Co. paid Anne Hathaway $750,000 to wear jewelry to the Oscars.

Don’t let that price tag scare away your marketing dreams. Some influencers are willing to promote your content for free.

To decide which influencer you should contact, start by creating some guidelines. Kristen Matthews of GroupHigh suggests qualifying influencers based on three criteria: content fit, reach, and engagement.
Creating this system lets you filter out who won’t be a good match for your brand. Plus, it requires you to research influencers, read their content, and actually determine if outreach makes sense.
Next, answer this question: how will the influencer benefit? People want to know what’s in it for them.
Will the influencer gain access to a new audience? Or receive promotional perks?
Influencers are busy and receive several requests each week. Wasting people’s time is a short route to a quick rejection.

Therefore, it’s important to set clear goals for your campaign. Be honest with the person, and don’t hide your true motives.

Develop Relationships

When conducting influencer outreach, marketers tend to get bogged down with tactics. They want more traffic, more likes, and more coverage. What they miss are the relationships.
A Facebook post doesn’t last forever. What will last are the relationships you create with influencers.
Your goal is to help others. Focus on bringing value to the relationship, not the brand.
Individuals are more likely to help people who help them. Influencers enjoy returning a favor.
Ask yourself: How can I contribute to the relationship?
Every influencer is different. Some may want to exchange tweets, while others may desire sponsorship. Whatever you do, learn how to grow a mutually beneficial relationship. For example, if your brand hosts a podcast, invite the person on-air. Audio platform Spreaker produces shows featuring major influencers, like Jared Easley, Sarah Van Mosel, and Chris Brogan. “Adding value to your targets community and personal social channels, or publication will put you in favour but it is a full time job,” says Sharon Flaherty, Founder of Brand Content. “But you can’t and shouldn’t automate the personal touch if you want to remain authentic and individual.” When developing relationships, be personable. Avoid selling to the influencer. Instead, offer information and insight. That’s how you show respect and gain people’s trust.

Build A Strategy

When conducting influencer outreach, create a strategy for your team. Understand when and how to connect with influencers.
Timing is important in the outreach process. If you want more responses, schedule your emails at the optimal time for the influencer.
To increase your conversion rates, search specialist Venchito Tampon recommends the following:
  • Schedule initial messages, replies, and follow up emails.
  • Connect on mid-weekdays, preferably Tuesday and Wednesday.
  • Contact people during breakfast and lunch hours.
Personalization is vital when reaching out to people. No one likes generic messages. When sending an email, address the influencer as a subject matter expert. Connect their knowledge to why you’re emailing them. To learn about their most recent interests, check their social media activity. In addition, send requests, not demands. Your brand shouldn’t tell anyone to do anything. Keep the lines of communication open with friendly questions. Again, influencer outreach involves relationship building. The image below offers more email tips.

sending-relationship-building-email

No outreach campaign is perfect. In order to improve, your team must determine key performance metrics to monitor your progressIf your focus is brand awareness, you may concentrate on website traffic and referral links. If you goal is to generate leads, you might measure form downloads or email subscriptions. In any case, track the outcomes and make adjusts when necessary.

Select Your Tools

Okay, the planning is done. It’s time to execute your strategy. To help your team outreach efficiently, try a few of the tools listed here.

Buzzsumo

Having trouble finding influencers in your niche? One of the most effective tools is Buzzsumo.


buzzsumo-influencers-outreach



Using any term or phrase, you can search for influencers in your industry. Then, filter the influencers by reach, authority, influence, and engagement. And when you’re done researching, the tool lets you export all the results for use in other applications.

EmailHunter.co

It can be difficult to find influencers’ email addresses. Google searches can only do so much!


emailhunter-product


EmailHunter.co eliminates your email search stress. Just type in the company website and the tool generates a list of possible emails. It also offers an email pattern, like: {f}{last}@hubspot.com.
No more wasting time looking for contact information.

ContentMarketer.io

Feeling pressed for time? ContentMarketer.io lets your team promote content and build relationships within the easy-to-use platform.


Content-Marketer-io-screenshot


The tool helps you refine your list before you start outreach. Since it integrates with Google Apps, Gmail, and Twitter, you can send emails and tweets to your list all in one place.

Follow By Example

Need a little inspiration? Here are a few influencer outreach examples.

Zipkick


zipkick-scott-eddy


Twitter hosts several influential social powerhouses who reach millions of consumers. Businesses see this as an opportunity to increase engagement and brand awareness.
@MrScottEddy is the Global Brand Ambassador for Zipkick, a travel search and booking app. Boasting more than half a million followers, Scott offers an insider’s view into his travel adventures with the company.

General Electric

With Bill Nye the Science Guy, General Electric introduced its Emoji Table of Experiments. These pop-up labs received emojis sent from Snapchat fans and sent back interesting science experiment videos.
Leveraging Nye’s expertise, influence, and nostalgia, GE is expanding its brand exposure and helping to explain science to kids.


bill-nye-holograms

Zazzle Media

Zazzle Media, a UK digital content marketing agency, publishes interviews with thought leaders on their blog. For instance, they highlighted their talk with Ann Handley.
By adding great content from industry experts, the agency is attracting the attention of a larger audience and increasing their credibility.


Ann-Handley-the-big-interview


Final Thoughts

Brands are flooding the market with content. To differentiate yourself from the pack, add influencer outreach to your content marketing efforts. Relationship building and an effective strategy can benefit your business and the influencer. Think about timing, value, and the tools you use. Create great content. Then, partner with influencers.

5 Free Social Media Marketing Tools – The Expert’s Choice


Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love.
We’ve also sourced some recommendations from social media experts. And if you need more comprehensive insights that a free tool may not offer, try the complete version of the Talkwalker platform for your social media analytics to get a full view of your brand presence online.

#1 Talkwalker Social Search



At Talkwalker, we offer a free social media search tool which provides quick insights on what’s occurring with your brand across social, blogs, and online news sites.

Here’s what Louise Pollock, President at Pollock Communications has to say about Talkwalker:

“Talkwalker is definitely the most valuable tool for monitoring social media. It provides detailed reports based on our searches in a visually-appealing way that we can share easily with clients.”
Here’s why you should try it: Get instant insights about your brand across online and social media.
Talkwalker’s Social Search offers the only free and premium social media analytics tool with filters for blogs, forums, broadcast and social media channels. Marketers can grab a quick analysis on how a brand’s keyword or hashtag is perceived across the social sphere. And as an official Twitter partner, users have access to premium data.

#2 Klear Chrome Extension

Klear Chrome extension identifies influencers right in your Twitter timeline. Klear has just released the beta version of this extension and we can’t wait to hear what you think about it.


Here’s what Rand Fishkin, Founder of Moz has to say about Klear:
“Klear is one of the most impressive social media software efforts I’ve seen. From the intuitive interface to the powerful tools to the sheer density of useful information, the Klear team has built something every professional social marketer will find invaluable in their efforts.
Here’s why you should try it: Instantly qualify Twitter influencers.
What’s more: Every digital marketer knows that Influence is measured by a myriad of complex metrics; it’s not about the volume of audience, but about relevancy, interests, location, audience demographics, and other variables. Manually taking on the task to measure the social influence of every online influencer can be a major task, but with Klear’s Chrome extension, users can automate the influencer qualification process right in their Twitter timelines.


#3 Mention


Mention’s emphasis is on real-time monitoring. Once you set up an alert, you get mentions that date back no more than 24 hours. Historical data is only available in Custom plans.
Mention offers several settings (by date, language, and source of mentions) and a Boolean search mode to design a perfect search query.
Once you set up your alert, you’re able to react to social posts within Mention’s platform and connect a Buffer account to schedule reposts of favorable mentions, for example.
You can tag individual mentions to unite them in one group.
In the Insights center, Mention dissects your social listening data using multiple parameters including sentiment, reach, language.
The tool enables you to customize your reports, thus from the array of metrics you can choose those which you want to include in your automated report.
Moreover, Mention provides users with access to their API, so you can integrate the Insights with other marketing software you use.
Mention aims to be “on the watch” 24/7, so it will automatically send the latest mentions by email or Slack. They also have a mobile app so you can deal with new mentions on the go.
Platforms monitored: Facebook, Twitter, Instagram, YouTube, Reddit, news and blogs, the web.
Pricing: Free trial available. In Solo plan for $29, you get 2 alerts and a monthly limit of 3,000 mentions.

#4 RiteTag Optimizer

Customize your toolkit on the fly with actionable insights, social messaging, and automation tools right where you post.
Here’s what Kristin Drysdale, Brand Manager at Wiser Sites has to say about RiteTag:
ritetag“RiteTag’s optimization tools have really helped me with my workflow because I can share amazing content right where I’m reading it. And with access to RiteTag’s analytics, I can feel good about knowing my posts are likely to be seen.”
Here’s why you should try it: Optimize social updates with the right hashtags and influencers right from where you post.
What’s more: RiteTag helps with optimizing a tweet or post simultaneously as you are drafting text. Additionally, a Chrome extension is offered that suggests relevant hashtags, emojis, and free gifs to include in your post.

#5 Bitly

Empower your social media links by shortening them with Bitly. The Bitly link connects your marketing efforts to how and where your customers experience your brand. Here’s what Bita Ehisanpour, Social Media Manager at Men’s Wearhouse has to say about Bitly: “Branding is extremely important to us. Having our own Branded Short Domain through Bitly Brand Tools helps us keep our brand at the forefront of all our social sharing efforts.”

Bit.ly

Here’s why you should try it: Shorten, share, and measure with the power of a single short link.
What’s more: With only 140 characters to use within Twitter posts, Bitly helps to save space when writing messages to your target audiences. It’s a quick and simple way to understand how, when, and where your tweets and brand messages are reaching your intended audiences.

CTAHTEN
We hope this post encourages all social media marketers to give the above free tools a try. We’d love to have your feedback on which are the most useful for digital marketing. For deeper social media marketing insights, you can try the full Talkwalker Social Analytics Platform. Which are your favorite online tools for social media marketing productivity? Share your thoughts with us @KMBappir!

Monday, March 21, 2016

Friday, March 18, 2016

Top "Big Data" accounts on Twitter


Which accounts should I follow on Twitter to stay up to date with Big Data?



This is a common question for those who want to learn about Big Data or know more about the field.
Well, it just so happened that I wanted to practise my skills with Python and with Twitter API, I have thus created a way to find and rank the most successful accounts talking about Big Data on Twitter.
Here is the Top 50, based on the activity in July 2015.
Based on your experience, what do you think about the following results?
  1. KPMG                 (Score = 100.0%)
  2. World Economic Forum (Score =  83.8%)
  3. CloudEXPO ®         (Score =  57.6%)
  4. UN Development       (Score =  45.4%)
  5. Popular Science      (Score =  41.4%)
  6. Amazon Web Services  (Score =  31.7%)
  7. HP                   (Score =  30.5%)
  8. edX                  (Score =  26.9%)
  9. Oracle               (Score =  24.0%)
  10. Todrick Hall         (Score =  22.4%)
  11. IBM Cloud            (Score =  21.0%)
  12. Andrus Ansip         (Score =  20.0%)
  13. EMC Corporation      (Score =  19.6%)
  14. MIT Media Lab        (Score =  19.6%)
  15. Abhishek Goyal       (Score =  17.9%)
  16. BigDataEXPO ®       (Score =  16.9%)
  17. O'Reilly Strata      (Score =  15.0%)
  18. Microsoft TechNet UK (Score =  14.9%)
  19. Microsoft Azure      (Score =  14.9%)
  20. Global Pulse         (Score =  14.6%)
  21. EL PAÍS SEMANAL     (Score =  14.5%)
  22. MasterCard Center    (Score =  14.4%)
  23. Forrester Research   (Score =  13.7%)
  24. MS Virtual Academy   (Score =  13.5%)
  25. Microsoft Developer  (Score =  12.9%)
  26. Günther H. Oettinger (Score =  12.3%)
  27. CBS                  (Score =  12.2%)
  28. Stanford Medicine    (Score =  12.1%)
  29. Deloitte             (Score =  11.8%)
  30. Why Microsoft        (Score =  11.8%)
  31. OG Mack Drama        (Score =  11.6%)
  32. L'Atelier            (Score =  11.3%)
  33. Accenture Analytics  (Score =  11.1%)
  34. SAP High Tech        (Score =  10.3%)
  35. Apache - The ASF     (Score =  10.1%)
  36. Intel IT Center      (Score =   9.8%)
  37. HireVue              (Score =   9.8%)
  38. Accenture Digital    (Score =   9.5%)
  39. Pôle emploi actu    (Score =   9.1%)
  40. GE Software          (Score =   9.0%)
  41. Microsoft for Work   (Score =   8.8%)
  42. Cloudera             (Score =   8.3%)
  43. Xerox                (Score =   7.6%)
  44. Couchbase            (Score =   6.2%)
  45. EMLYON B-School      (Score =   5.6%)
  46. Power BI             (Score =   5.5%)
  47. Hortonworks          (Score =   5.5%)
  48. Deloitte US          (Score =   5.5%)
  49. Verizon Enterprise   (Score =   5.3%)
  50. John Pletz           (Score =   5.0%)
Some details about the score, for those of you who want to know more (and I am sure there are many).
  • The score reported in the above board is a normalised score, where the 1st account gets 100%. In fact, the absolute score of the first account is 53% of the theoretical maximum. 
  • The score is calculated by considering only popular tweets containing the hashtag "BigData" and putting together 4 different metrics, including the number of retweets, favourites, tweets and followers.
  • The score in each metric is normalised to the user who performed the best in the considered time interval (July 2015 in this case).
Here are the Top10 for each of the metric considered alone:
Top10 BigData - Number of Retweets
  1. KPMG                 (Score = 100.0%)
  2. UN Development       (Score =  47.6%)
  3. World Economic Forum (Score =  44.1%)
  4. Popular Science      (Score =  39.4%)
  5. Amazon Web Services  (Score =  31.2%)
  6. Andrus Ansip         (Score =  31.2%)
  7. edX                  (Score =  30.6%)
  8. IBM Cloud            (Score =  24.7%)
  9. Abhishek Goyal       (Score =  23.5%)
  10. OG Mack Drama        (Score =  20.0%)
Top10 BigData - Number of Favourites
  1. KPMG                 (Score = 100.0%)
  2. Popular Science      (Score =  26.5%)
  3. Todrick Hall         (Score =  25.4%)
  4. World Economic Forum (Score =  24.7%)
  5. Amazon Web Services  (Score =  23.0%)
  6. edX                  (Score =  19.8%)
  7. UN Development       (Score =  18.4%)
  8. Microsoft Developer  (Score =  12.4%)
  9. Abhishek Goyal       (Score =  12.0%)
  10. Microsoft TechNet UK (Score =  12.0%)
Top10 BigData - Number of Followers
  1. World Economic Forum (Score = 100.0%)
  2. HP                   (Score =  35.2%)
  3. UN Development       (Score =  28.4%)
  4. Popular Science      (Score =  21.1%)
  5. Oracle               (Score =  14.0%)
  6. Microsoft Azure      (Score =  13.6%)
  7. Forrester Research   (Score =  12.3%)
  8. MIT Media Lab        (Score =  11.3%)
  9. Amazon Web Services  (Score =  10.3%)
  10. Deloitte             (Score =   9.5%)
Top10 BigData - Number of Tweets
  1. CloudEXPO ®         (Score = 100.0%)
  2. BigDataEXPO ®       (Score =  18.2%)
  3. EMC Corporation      (Score =  12.1%)
  4. Oracle               (Score =  10.1%)
  5. IBM Cloud            (Score =   9.1%)
  6. World Economic Forum (Score =   9.1%)
  7. O'Reilly Strata      (Score =   7.1%)
  8. KPMG                 (Score =   5.1%)
  9. Cloudera             (Score =   3.0%)
  10. Amazon Web Services  (Score =   3.0%)
A short comment on the final Podium:
  1. As you can see KPMG built its victory on the number of retweets and favourites.
  2. World Economic Forum's 2nd general position is mainly due to its large user base (2.6M followers).
  3. CloudExpo makes it to the podium thanks to its intense activity.
This article was previously posted on datasciencecentral.com by Luca Naso

All the facts you need to convince your boss that your company needs Twitter

All the facts you need to convince your boss that your company needs Twitter


Seven Tips For Networking At Your Next Conference.


Seven Tips For Networking At Your Next Conference.


Wednesday, October 31, 2018

Counteractive action of juvenile substance maltreatment through "Social Skill Development

Social Skill Development 
The reason for this part is to assess the capacity of social skills training approaches for forestalling immature substance misuse and to propose bearings for future research here. Training approaches  are then looked into for their impact on medication utilize and tranquilize utilize related practices. The outcomes demonstrate that social skills training diminishes substance utilize and related practices, for example, animosity, withdrawal, truancy, and taking in youths. Result was upgraded by the consideration of displaying in a training program and the utilization of typical (versus issue or cluttered) youths. 
Moreover, discriminant examinations showed that the more positive results were discriminable by an emphasis on avoidance, exploratory thoroughness, and training breadth, that is, consideration of various procedures and skills. Follow-up results demonstrated that training impacts were kept up, and that they could be summed up to a few zones of regular youthful working. The discoveries propose that social skills training is a successful means for substance misuse avoidance in young people, and that it might have preference over more straightforward counteractive action strategies regarding long haul speculation abilities. At long last, a few issues are raised for their potential effect on social skills training as a technique for substance misuse counteractive action in youths. These issues include applied, methodological, and evaluative spaces: development of a scientific classification of individual circumstance specificity attributes to expand the legitimacy and unwavering quality of appraisal and training techniques; appraisal of the relative commitment of individual contrasts in young people to training result; ID of subjective developmental moves in social skills as youths advance through review, school, and family advances; and correlation of the support and speculation impacts, after some time, of social skills training with more straightforward maltreatment counteractive action strategies. Rules are offered for tending to these issues, and in addition bearings for the job of social skills training research in future medication misuse counteractive action endeavors.

Saturday, March 26, 2016

HOW TO GET A VERIFIED TWITTER ACCOUNT


It's being the biggest search quarry now a days, a lot of players are asking for “How do I get a verified Twitter account?”

In case you are wondering, if you’ve ever seen that white tick in a blue cloud on somebody’s Twitter profile, that means they hold a “verified account.”




The white tick on a blue cloud confirms that Ryan Jones has a verified Twitter account

Why are verified Twitter accounts important?

  • Improved brand credibility – As a pro-rugby player you recognize that you can enhance your earnings through endorsements and gaining media exposure. Verifying your Twitter account can enhance your social media presence making your personal brand more attractive for endorsements.
  • Distinguish yourself from parody and fake accounts – You’re likely to have been agreed to a code of conduct for social media platforms with your club and/or national team. Gaining a verified Twitter account can ensure the actions of another account aren’t mistaken as being your own.
  • Improved social search presence – A verified Twitter account can help fans find you on the Twitter search tool. Hands up if you’d like some additional followers!

Important things to remember about a Twitter verified status

  • Your follower count is not a factor in the criteria for verification
  • Twitter chooses who gets verified
  • It doesn’t stop users from creating a duplicate and parody account
  • It doesn’t guarantee increased followers or reach

Jonah Lomu has more than 7X more followers than Beau Robinson, but he isn’t yet Twitter verified.

Six easy steps to getting a verified Twitter account

If you think you fit the bill, here is how to go about getting your Twitter account verified.

Step 1: Determine if you qualify for a verified Twitter account.

Twitter verifies as few accounts as possible and only for legitimate reasons. Reasons for asking Twitter include being a highly recognisable rugby player, rugby club, brand or rugby agent, etc., or if your name and likeness is parodied or impersonated on multiple fake Twitter accounts, leading to identity confusion.

Step 2: Embed a Twitter “Follow” button on your website

Twitter recommends embedding a Twitter “Follow” button on your official website as the best alternative to verification. This allows you to obtain followers directly from your official site, which is very helpful if there are multiple Twitter accounts that use your name.

Step 3: Read the Twitter verified account terms

These terms explain what a verified account is, what it means to be verified, who has the verified badge and identifying a verified account. They can be found here.

Step 4: Find out how to apply for a verified account

Send a direct message to this address.
Be sure to have the following information ready:
  • Account name
  • Full name
  • Location
  • Official website (you will be given a suggestion to put the Twitter logo or badge on your official website to speed up verification)
  • Bio information (your 160 character profile summary)
  • Primary contact name (you or the individual who manages the account)
  • Additional contact information

Step 5: Wait for Twitter to respond

If you don’t get a reply shortly, you can contact Twitter by mail or through Twitter. Keep in mind that Twitter deals with a high volume of verification requests, and that it focuses first on the most “highly sought users.

Step 6: Follow Twitter’s instructions for verifying your account

If Twitter decides that you qualify for a verified account, they will reach out to you via direct message. Click the link in the direct message to be taken to finish the process.
  • Learn how to Tweet effectively – You’ll be asked to choose best tweet out of two tweets. There will be no negative impact if you don’t answer correctly.
  • Connect with other Interesting Twitter Users – Connect with other verified accounts. It helps in making your account more legitimate.
  • Protect your Account – You’ll be asked to add a phone number through which Twitter can contact you if they find any problem with your account.
Once you have completed all the above steps, your Twitter account will be verified.

Short-cut to getting a Twitter verified account


Remove all doubt that you are who you say you are, and show your desire to be verified by using “selfie” as your profile picture along with the verified symbol. Download and print a Twitter verified mark here. Piri Weepu making sure his Twitter account was verified

How to get a verified Facebook account

Facebook has also recently adopted a verified status, but there is no mechanism to request verification. Instead, Facebook recommends that professional rugby players, rugby clubs, agents and brands, who believe that they are being impersonated, should report a fake account.
In the event that Facebook attempts to verify your account you will need to submit a government-issued photo ID, which Facebook promises to delete immediately after verification.


Screenshots of the Facebook verified process For now, Facebook is taking charge of this task by itself. At the moment there is no action that can be taken by professional rugby players, rugby clubs, agents and brands to verify your Facebook account.

How Influencer Outreach Can Revive Your Content Marketing Strategy


93% of all marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more brands create content, experts like Mark Schaefer believe we are approaching “content shock.”

So, how do you break free from the noisy crowd and offer value to your readers?

Influencer outreach is one solution. This strategy is beneficial for relationship development, link building, and content promotion. Moreover, it helps your company exchange value with industry leaders and increase your awareness of future trends.

According to a Tomoson study, marketers rated influencer outreach “as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”

Tomoson-Study



Even though influencer marketing works, it’s a time-consuming process that often leaves the best content marketers burnt-out with inconsistent results.
But don’t be discouraged.
You can achieve your content marketing goals. Let’s learn how to effectively execute influencer outreach.

Find Your Purpose

In a gist, influencer outreach involves persuading influential leaders, even celebrities, to promote your brand.
This promotion takes many different forms, like sending tweets, creating videos, or wearing a T-shirt. Tiffany & Co. paid Anne Hathaway $750,000 to wear jewelry to the Oscars.

Don’t let that price tag scare away your marketing dreams. Some influencers are willing to promote your content for free.

To decide which influencer you should contact, start by creating some guidelines. Kristen Matthews of GroupHigh suggests qualifying influencers based on three criteria: content fit, reach, and engagement.
Creating this system lets you filter out who won’t be a good match for your brand. Plus, it requires you to research influencers, read their content, and actually determine if outreach makes sense.
Next, answer this question: how will the influencer benefit? People want to know what’s in it for them.
Will the influencer gain access to a new audience? Or receive promotional perks?
Influencers are busy and receive several requests each week. Wasting people’s time is a short route to a quick rejection.

Therefore, it’s important to set clear goals for your campaign. Be honest with the person, and don’t hide your true motives.

Develop Relationships

When conducting influencer outreach, marketers tend to get bogged down with tactics. They want more traffic, more likes, and more coverage. What they miss are the relationships.
A Facebook post doesn’t last forever. What will last are the relationships you create with influencers.
Your goal is to help others. Focus on bringing value to the relationship, not the brand.
Individuals are more likely to help people who help them. Influencers enjoy returning a favor.
Ask yourself: How can I contribute to the relationship?
Every influencer is different. Some may want to exchange tweets, while others may desire sponsorship. Whatever you do, learn how to grow a mutually beneficial relationship. For example, if your brand hosts a podcast, invite the person on-air. Audio platform Spreaker produces shows featuring major influencers, like Jared Easley, Sarah Van Mosel, and Chris Brogan. “Adding value to your targets community and personal social channels, or publication will put you in favour but it is a full time job,” says Sharon Flaherty, Founder of Brand Content. “But you can’t and shouldn’t automate the personal touch if you want to remain authentic and individual.” When developing relationships, be personable. Avoid selling to the influencer. Instead, offer information and insight. That’s how you show respect and gain people’s trust.

Build A Strategy

When conducting influencer outreach, create a strategy for your team. Understand when and how to connect with influencers.
Timing is important in the outreach process. If you want more responses, schedule your emails at the optimal time for the influencer.
To increase your conversion rates, search specialist Venchito Tampon recommends the following:
  • Schedule initial messages, replies, and follow up emails.
  • Connect on mid-weekdays, preferably Tuesday and Wednesday.
  • Contact people during breakfast and lunch hours.
Personalization is vital when reaching out to people. No one likes generic messages. When sending an email, address the influencer as a subject matter expert. Connect their knowledge to why you’re emailing them. To learn about their most recent interests, check their social media activity. In addition, send requests, not demands. Your brand shouldn’t tell anyone to do anything. Keep the lines of communication open with friendly questions. Again, influencer outreach involves relationship building. The image below offers more email tips.

sending-relationship-building-email

No outreach campaign is perfect. In order to improve, your team must determine key performance metrics to monitor your progressIf your focus is brand awareness, you may concentrate on website traffic and referral links. If you goal is to generate leads, you might measure form downloads or email subscriptions. In any case, track the outcomes and make adjusts when necessary.

Select Your Tools

Okay, the planning is done. It’s time to execute your strategy. To help your team outreach efficiently, try a few of the tools listed here.

Buzzsumo

Having trouble finding influencers in your niche? One of the most effective tools is Buzzsumo.


buzzsumo-influencers-outreach



Using any term or phrase, you can search for influencers in your industry. Then, filter the influencers by reach, authority, influence, and engagement. And when you’re done researching, the tool lets you export all the results for use in other applications.

EmailHunter.co

It can be difficult to find influencers’ email addresses. Google searches can only do so much!


emailhunter-product


EmailHunter.co eliminates your email search stress. Just type in the company website and the tool generates a list of possible emails. It also offers an email pattern, like: {f}{last}@hubspot.com.
No more wasting time looking for contact information.

ContentMarketer.io

Feeling pressed for time? ContentMarketer.io lets your team promote content and build relationships within the easy-to-use platform.


Content-Marketer-io-screenshot


The tool helps you refine your list before you start outreach. Since it integrates with Google Apps, Gmail, and Twitter, you can send emails and tweets to your list all in one place.

Follow By Example

Need a little inspiration? Here are a few influencer outreach examples.

Zipkick


zipkick-scott-eddy


Twitter hosts several influential social powerhouses who reach millions of consumers. Businesses see this as an opportunity to increase engagement and brand awareness.
@MrScottEddy is the Global Brand Ambassador for Zipkick, a travel search and booking app. Boasting more than half a million followers, Scott offers an insider’s view into his travel adventures with the company.

General Electric

With Bill Nye the Science Guy, General Electric introduced its Emoji Table of Experiments. These pop-up labs received emojis sent from Snapchat fans and sent back interesting science experiment videos.
Leveraging Nye’s expertise, influence, and nostalgia, GE is expanding its brand exposure and helping to explain science to kids.


bill-nye-holograms

Zazzle Media

Zazzle Media, a UK digital content marketing agency, publishes interviews with thought leaders on their blog. For instance, they highlighted their talk with Ann Handley.
By adding great content from industry experts, the agency is attracting the attention of a larger audience and increasing their credibility.


Ann-Handley-the-big-interview


Final Thoughts

Brands are flooding the market with content. To differentiate yourself from the pack, add influencer outreach to your content marketing efforts. Relationship building and an effective strategy can benefit your business and the influencer. Think about timing, value, and the tools you use. Create great content. Then, partner with influencers.

5 Free Social Media Marketing Tools – The Expert’s Choice


Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love.
We’ve also sourced some recommendations from social media experts. And if you need more comprehensive insights that a free tool may not offer, try the complete version of the Talkwalker platform for your social media analytics to get a full view of your brand presence online.

#1 Talkwalker Social Search



At Talkwalker, we offer a free social media search tool which provides quick insights on what’s occurring with your brand across social, blogs, and online news sites.

Here’s what Louise Pollock, President at Pollock Communications has to say about Talkwalker:

“Talkwalker is definitely the most valuable tool for monitoring social media. It provides detailed reports based on our searches in a visually-appealing way that we can share easily with clients.”
Here’s why you should try it: Get instant insights about your brand across online and social media.
Talkwalker’s Social Search offers the only free and premium social media analytics tool with filters for blogs, forums, broadcast and social media channels. Marketers can grab a quick analysis on how a brand’s keyword or hashtag is perceived across the social sphere. And as an official Twitter partner, users have access to premium data.

#2 Klear Chrome Extension

Klear Chrome extension identifies influencers right in your Twitter timeline. Klear has just released the beta version of this extension and we can’t wait to hear what you think about it.


Here’s what Rand Fishkin, Founder of Moz has to say about Klear:
“Klear is one of the most impressive social media software efforts I’ve seen. From the intuitive interface to the powerful tools to the sheer density of useful information, the Klear team has built something every professional social marketer will find invaluable in their efforts.
Here’s why you should try it: Instantly qualify Twitter influencers.
What’s more: Every digital marketer knows that Influence is measured by a myriad of complex metrics; it’s not about the volume of audience, but about relevancy, interests, location, audience demographics, and other variables. Manually taking on the task to measure the social influence of every online influencer can be a major task, but with Klear’s Chrome extension, users can automate the influencer qualification process right in their Twitter timelines.


#3 Mention


Mention’s emphasis is on real-time monitoring. Once you set up an alert, you get mentions that date back no more than 24 hours. Historical data is only available in Custom plans.
Mention offers several settings (by date, language, and source of mentions) and a Boolean search mode to design a perfect search query.
Once you set up your alert, you’re able to react to social posts within Mention’s platform and connect a Buffer account to schedule reposts of favorable mentions, for example.
You can tag individual mentions to unite them in one group.
In the Insights center, Mention dissects your social listening data using multiple parameters including sentiment, reach, language.
The tool enables you to customize your reports, thus from the array of metrics you can choose those which you want to include in your automated report.
Moreover, Mention provides users with access to their API, so you can integrate the Insights with other marketing software you use.
Mention aims to be “on the watch” 24/7, so it will automatically send the latest mentions by email or Slack. They also have a mobile app so you can deal with new mentions on the go.
Platforms monitored: Facebook, Twitter, Instagram, YouTube, Reddit, news and blogs, the web.
Pricing: Free trial available. In Solo plan for $29, you get 2 alerts and a monthly limit of 3,000 mentions.

#4 RiteTag Optimizer

Customize your toolkit on the fly with actionable insights, social messaging, and automation tools right where you post.
Here’s what Kristin Drysdale, Brand Manager at Wiser Sites has to say about RiteTag:
ritetag“RiteTag’s optimization tools have really helped me with my workflow because I can share amazing content right where I’m reading it. And with access to RiteTag’s analytics, I can feel good about knowing my posts are likely to be seen.”
Here’s why you should try it: Optimize social updates with the right hashtags and influencers right from where you post.
What’s more: RiteTag helps with optimizing a tweet or post simultaneously as you are drafting text. Additionally, a Chrome extension is offered that suggests relevant hashtags, emojis, and free gifs to include in your post.

#5 Bitly

Empower your social media links by shortening them with Bitly. The Bitly link connects your marketing efforts to how and where your customers experience your brand. Here’s what Bita Ehisanpour, Social Media Manager at Men’s Wearhouse has to say about Bitly: “Branding is extremely important to us. Having our own Branded Short Domain through Bitly Brand Tools helps us keep our brand at the forefront of all our social sharing efforts.”

Bit.ly

Here’s why you should try it: Shorten, share, and measure with the power of a single short link.
What’s more: With only 140 characters to use within Twitter posts, Bitly helps to save space when writing messages to your target audiences. It’s a quick and simple way to understand how, when, and where your tweets and brand messages are reaching your intended audiences.

CTAHTEN
We hope this post encourages all social media marketers to give the above free tools a try. We’d love to have your feedback on which are the most useful for digital marketing. For deeper social media marketing insights, you can try the full Talkwalker Social Analytics Platform. Which are your favorite online tools for social media marketing productivity? Share your thoughts with us @KMBappir!

Monday, March 21, 2016

Friday, March 18, 2016

Top "Big Data" accounts on Twitter


Which accounts should I follow on Twitter to stay up to date with Big Data?



This is a common question for those who want to learn about Big Data or know more about the field.
Well, it just so happened that I wanted to practise my skills with Python and with Twitter API, I have thus created a way to find and rank the most successful accounts talking about Big Data on Twitter.
Here is the Top 50, based on the activity in July 2015.
Based on your experience, what do you think about the following results?
  1. KPMG                 (Score = 100.0%)
  2. World Economic Forum (Score =  83.8%)
  3. CloudEXPO ®         (Score =  57.6%)
  4. UN Development       (Score =  45.4%)
  5. Popular Science      (Score =  41.4%)
  6. Amazon Web Services  (Score =  31.7%)
  7. HP                   (Score =  30.5%)
  8. edX                  (Score =  26.9%)
  9. Oracle               (Score =  24.0%)
  10. Todrick Hall         (Score =  22.4%)
  11. IBM Cloud            (Score =  21.0%)
  12. Andrus Ansip         (Score =  20.0%)
  13. EMC Corporation      (Score =  19.6%)
  14. MIT Media Lab        (Score =  19.6%)
  15. Abhishek Goyal       (Score =  17.9%)
  16. BigDataEXPO ®       (Score =  16.9%)
  17. O'Reilly Strata      (Score =  15.0%)
  18. Microsoft TechNet UK (Score =  14.9%)
  19. Microsoft Azure      (Score =  14.9%)
  20. Global Pulse         (Score =  14.6%)
  21. EL PAÍS SEMANAL     (Score =  14.5%)
  22. MasterCard Center    (Score =  14.4%)
  23. Forrester Research   (Score =  13.7%)
  24. MS Virtual Academy   (Score =  13.5%)
  25. Microsoft Developer  (Score =  12.9%)
  26. Günther H. Oettinger (Score =  12.3%)
  27. CBS                  (Score =  12.2%)
  28. Stanford Medicine    (Score =  12.1%)
  29. Deloitte             (Score =  11.8%)
  30. Why Microsoft        (Score =  11.8%)
  31. OG Mack Drama        (Score =  11.6%)
  32. L'Atelier            (Score =  11.3%)
  33. Accenture Analytics  (Score =  11.1%)
  34. SAP High Tech        (Score =  10.3%)
  35. Apache - The ASF     (Score =  10.1%)
  36. Intel IT Center      (Score =   9.8%)
  37. HireVue              (Score =   9.8%)
  38. Accenture Digital    (Score =   9.5%)
  39. Pôle emploi actu    (Score =   9.1%)
  40. GE Software          (Score =   9.0%)
  41. Microsoft for Work   (Score =   8.8%)
  42. Cloudera             (Score =   8.3%)
  43. Xerox                (Score =   7.6%)
  44. Couchbase            (Score =   6.2%)
  45. EMLYON B-School      (Score =   5.6%)
  46. Power BI             (Score =   5.5%)
  47. Hortonworks          (Score =   5.5%)
  48. Deloitte US          (Score =   5.5%)
  49. Verizon Enterprise   (Score =   5.3%)
  50. John Pletz           (Score =   5.0%)
Some details about the score, for those of you who want to know more (and I am sure there are many).
  • The score reported in the above board is a normalised score, where the 1st account gets 100%. In fact, the absolute score of the first account is 53% of the theoretical maximum. 
  • The score is calculated by considering only popular tweets containing the hashtag "BigData" and putting together 4 different metrics, including the number of retweets, favourites, tweets and followers.
  • The score in each metric is normalised to the user who performed the best in the considered time interval (July 2015 in this case).
Here are the Top10 for each of the metric considered alone:
Top10 BigData - Number of Retweets
  1. KPMG                 (Score = 100.0%)
  2. UN Development       (Score =  47.6%)
  3. World Economic Forum (Score =  44.1%)
  4. Popular Science      (Score =  39.4%)
  5. Amazon Web Services  (Score =  31.2%)
  6. Andrus Ansip         (Score =  31.2%)
  7. edX                  (Score =  30.6%)
  8. IBM Cloud            (Score =  24.7%)
  9. Abhishek Goyal       (Score =  23.5%)
  10. OG Mack Drama        (Score =  20.0%)
Top10 BigData - Number of Favourites
  1. KPMG                 (Score = 100.0%)
  2. Popular Science      (Score =  26.5%)
  3. Todrick Hall         (Score =  25.4%)
  4. World Economic Forum (Score =  24.7%)
  5. Amazon Web Services  (Score =  23.0%)
  6. edX                  (Score =  19.8%)
  7. UN Development       (Score =  18.4%)
  8. Microsoft Developer  (Score =  12.4%)
  9. Abhishek Goyal       (Score =  12.0%)
  10. Microsoft TechNet UK (Score =  12.0%)
Top10 BigData - Number of Followers
  1. World Economic Forum (Score = 100.0%)
  2. HP                   (Score =  35.2%)
  3. UN Development       (Score =  28.4%)
  4. Popular Science      (Score =  21.1%)
  5. Oracle               (Score =  14.0%)
  6. Microsoft Azure      (Score =  13.6%)
  7. Forrester Research   (Score =  12.3%)
  8. MIT Media Lab        (Score =  11.3%)
  9. Amazon Web Services  (Score =  10.3%)
  10. Deloitte             (Score =   9.5%)
Top10 BigData - Number of Tweets
  1. CloudEXPO ®         (Score = 100.0%)
  2. BigDataEXPO ®       (Score =  18.2%)
  3. EMC Corporation      (Score =  12.1%)
  4. Oracle               (Score =  10.1%)
  5. IBM Cloud            (Score =   9.1%)
  6. World Economic Forum (Score =   9.1%)
  7. O'Reilly Strata      (Score =   7.1%)
  8. KPMG                 (Score =   5.1%)
  9. Cloudera             (Score =   3.0%)
  10. Amazon Web Services  (Score =   3.0%)
A short comment on the final Podium:
  1. As you can see KPMG built its victory on the number of retweets and favourites.
  2. World Economic Forum's 2nd general position is mainly due to its large user base (2.6M followers).
  3. CloudExpo makes it to the podium thanks to its intense activity.
This article was previously posted on datasciencecentral.com by Luca Naso

All the facts you need to convince your boss that your company needs Twitter

All the facts you need to convince your boss that your company needs Twitter


Seven Tips For Networking At Your Next Conference.


Seven Tips For Networking At Your Next Conference.


Wednesday, October 31, 2018

Counteractive action of juvenile substance maltreatment through "Social Skill Development

Social Skill Development 
The reason for this part is to assess the capacity of social skills training approaches for forestalling immature substance misuse and to propose bearings for future research here. Training approaches  are then looked into for their impact on medication utilize and tranquilize utilize related practices. The outcomes demonstrate that social skills training diminishes substance utilize and related practices, for example, animosity, withdrawal, truancy, and taking in youths. Result was upgraded by the consideration of displaying in a training program and the utilization of typical (versus issue or cluttered) youths. 
Moreover, discriminant examinations showed that the more positive results were discriminable by an emphasis on avoidance, exploratory thoroughness, and training breadth, that is, consideration of various procedures and skills. Follow-up results demonstrated that training impacts were kept up, and that they could be summed up to a few zones of regular youthful working. The discoveries propose that social skills training is a successful means for substance misuse avoidance in young people, and that it might have preference over more straightforward counteractive action strategies regarding long haul speculation abilities. At long last, a few issues are raised for their potential effect on social skills training as a technique for substance misuse counteractive action in youths. These issues include applied, methodological, and evaluative spaces: development of a scientific classification of individual circumstance specificity attributes to expand the legitimacy and unwavering quality of appraisal and training techniques; appraisal of the relative commitment of individual contrasts in young people to training result; ID of subjective developmental moves in social skills as youths advance through review, school, and family advances; and correlation of the support and speculation impacts, after some time, of social skills training with more straightforward maltreatment counteractive action strategies. Rules are offered for tending to these issues, and in addition bearings for the job of social skills training research in future medication misuse counteractive action endeavors.

Saturday, March 26, 2016

HOW TO GET A VERIFIED TWITTER ACCOUNT


It's being the biggest search quarry now a days, a lot of players are asking for “How do I get a verified Twitter account?”

In case you are wondering, if you’ve ever seen that white tick in a blue cloud on somebody’s Twitter profile, that means they hold a “verified account.”




The white tick on a blue cloud confirms that Ryan Jones has a verified Twitter account

Why are verified Twitter accounts important?

  • Improved brand credibility – As a pro-rugby player you recognize that you can enhance your earnings through endorsements and gaining media exposure. Verifying your Twitter account can enhance your social media presence making your personal brand more attractive for endorsements.
  • Distinguish yourself from parody and fake accounts – You’re likely to have been agreed to a code of conduct for social media platforms with your club and/or national team. Gaining a verified Twitter account can ensure the actions of another account aren’t mistaken as being your own.
  • Improved social search presence – A verified Twitter account can help fans find you on the Twitter search tool. Hands up if you’d like some additional followers!

Important things to remember about a Twitter verified status

  • Your follower count is not a factor in the criteria for verification
  • Twitter chooses who gets verified
  • It doesn’t stop users from creating a duplicate and parody account
  • It doesn’t guarantee increased followers or reach

Jonah Lomu has more than 7X more followers than Beau Robinson, but he isn’t yet Twitter verified.

Six easy steps to getting a verified Twitter account

If you think you fit the bill, here is how to go about getting your Twitter account verified.

Step 1: Determine if you qualify for a verified Twitter account.

Twitter verifies as few accounts as possible and only for legitimate reasons. Reasons for asking Twitter include being a highly recognisable rugby player, rugby club, brand or rugby agent, etc., or if your name and likeness is parodied or impersonated on multiple fake Twitter accounts, leading to identity confusion.

Step 2: Embed a Twitter “Follow” button on your website

Twitter recommends embedding a Twitter “Follow” button on your official website as the best alternative to verification. This allows you to obtain followers directly from your official site, which is very helpful if there are multiple Twitter accounts that use your name.

Step 3: Read the Twitter verified account terms

These terms explain what a verified account is, what it means to be verified, who has the verified badge and identifying a verified account. They can be found here.

Step 4: Find out how to apply for a verified account

Send a direct message to this address.
Be sure to have the following information ready:
  • Account name
  • Full name
  • Location
  • Official website (you will be given a suggestion to put the Twitter logo or badge on your official website to speed up verification)
  • Bio information (your 160 character profile summary)
  • Primary contact name (you or the individual who manages the account)
  • Additional contact information

Step 5: Wait for Twitter to respond

If you don’t get a reply shortly, you can contact Twitter by mail or through Twitter. Keep in mind that Twitter deals with a high volume of verification requests, and that it focuses first on the most “highly sought users.

Step 6: Follow Twitter’s instructions for verifying your account

If Twitter decides that you qualify for a verified account, they will reach out to you via direct message. Click the link in the direct message to be taken to finish the process.
  • Learn how to Tweet effectively – You’ll be asked to choose best tweet out of two tweets. There will be no negative impact if you don’t answer correctly.
  • Connect with other Interesting Twitter Users – Connect with other verified accounts. It helps in making your account more legitimate.
  • Protect your Account – You’ll be asked to add a phone number through which Twitter can contact you if they find any problem with your account.
Once you have completed all the above steps, your Twitter account will be verified.

Short-cut to getting a Twitter verified account


Remove all doubt that you are who you say you are, and show your desire to be verified by using “selfie” as your profile picture along with the verified symbol. Download and print a Twitter verified mark here. Piri Weepu making sure his Twitter account was verified

How to get a verified Facebook account

Facebook has also recently adopted a verified status, but there is no mechanism to request verification. Instead, Facebook recommends that professional rugby players, rugby clubs, agents and brands, who believe that they are being impersonated, should report a fake account.
In the event that Facebook attempts to verify your account you will need to submit a government-issued photo ID, which Facebook promises to delete immediately after verification.


Screenshots of the Facebook verified process For now, Facebook is taking charge of this task by itself. At the moment there is no action that can be taken by professional rugby players, rugby clubs, agents and brands to verify your Facebook account.

How Influencer Outreach Can Revive Your Content Marketing Strategy


93% of all marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more brands create content, experts like Mark Schaefer believe we are approaching “content shock.”

So, how do you break free from the noisy crowd and offer value to your readers?

Influencer outreach is one solution. This strategy is beneficial for relationship development, link building, and content promotion. Moreover, it helps your company exchange value with industry leaders and increase your awareness of future trends.

According to a Tomoson study, marketers rated influencer outreach “as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”

Tomoson-Study



Even though influencer marketing works, it’s a time-consuming process that often leaves the best content marketers burnt-out with inconsistent results.
But don’t be discouraged.
You can achieve your content marketing goals. Let’s learn how to effectively execute influencer outreach.

Find Your Purpose

In a gist, influencer outreach involves persuading influential leaders, even celebrities, to promote your brand.
This promotion takes many different forms, like sending tweets, creating videos, or wearing a T-shirt. Tiffany & Co. paid Anne Hathaway $750,000 to wear jewelry to the Oscars.

Don’t let that price tag scare away your marketing dreams. Some influencers are willing to promote your content for free.

To decide which influencer you should contact, start by creating some guidelines. Kristen Matthews of GroupHigh suggests qualifying influencers based on three criteria: content fit, reach, and engagement.
Creating this system lets you filter out who won’t be a good match for your brand. Plus, it requires you to research influencers, read their content, and actually determine if outreach makes sense.
Next, answer this question: how will the influencer benefit? People want to know what’s in it for them.
Will the influencer gain access to a new audience? Or receive promotional perks?
Influencers are busy and receive several requests each week. Wasting people’s time is a short route to a quick rejection.

Therefore, it’s important to set clear goals for your campaign. Be honest with the person, and don’t hide your true motives.

Develop Relationships

When conducting influencer outreach, marketers tend to get bogged down with tactics. They want more traffic, more likes, and more coverage. What they miss are the relationships.
A Facebook post doesn’t last forever. What will last are the relationships you create with influencers.
Your goal is to help others. Focus on bringing value to the relationship, not the brand.
Individuals are more likely to help people who help them. Influencers enjoy returning a favor.
Ask yourself: How can I contribute to the relationship?
Every influencer is different. Some may want to exchange tweets, while others may desire sponsorship. Whatever you do, learn how to grow a mutually beneficial relationship. For example, if your brand hosts a podcast, invite the person on-air. Audio platform Spreaker produces shows featuring major influencers, like Jared Easley, Sarah Van Mosel, and Chris Brogan. “Adding value to your targets community and personal social channels, or publication will put you in favour but it is a full time job,” says Sharon Flaherty, Founder of Brand Content. “But you can’t and shouldn’t automate the personal touch if you want to remain authentic and individual.” When developing relationships, be personable. Avoid selling to the influencer. Instead, offer information and insight. That’s how you show respect and gain people’s trust.

Build A Strategy

When conducting influencer outreach, create a strategy for your team. Understand when and how to connect with influencers.
Timing is important in the outreach process. If you want more responses, schedule your emails at the optimal time for the influencer.
To increase your conversion rates, search specialist Venchito Tampon recommends the following:
  • Schedule initial messages, replies, and follow up emails.
  • Connect on mid-weekdays, preferably Tuesday and Wednesday.
  • Contact people during breakfast and lunch hours.
Personalization is vital when reaching out to people. No one likes generic messages. When sending an email, address the influencer as a subject matter expert. Connect their knowledge to why you’re emailing them. To learn about their most recent interests, check their social media activity. In addition, send requests, not demands. Your brand shouldn’t tell anyone to do anything. Keep the lines of communication open with friendly questions. Again, influencer outreach involves relationship building. The image below offers more email tips.

sending-relationship-building-email

No outreach campaign is perfect. In order to improve, your team must determine key performance metrics to monitor your progressIf your focus is brand awareness, you may concentrate on website traffic and referral links. If you goal is to generate leads, you might measure form downloads or email subscriptions. In any case, track the outcomes and make adjusts when necessary.

Select Your Tools

Okay, the planning is done. It’s time to execute your strategy. To help your team outreach efficiently, try a few of the tools listed here.

Buzzsumo

Having trouble finding influencers in your niche? One of the most effective tools is Buzzsumo.


buzzsumo-influencers-outreach



Using any term or phrase, you can search for influencers in your industry. Then, filter the influencers by reach, authority, influence, and engagement. And when you’re done researching, the tool lets you export all the results for use in other applications.

EmailHunter.co

It can be difficult to find influencers’ email addresses. Google searches can only do so much!


emailhunter-product


EmailHunter.co eliminates your email search stress. Just type in the company website and the tool generates a list of possible emails. It also offers an email pattern, like: {f}{last}@hubspot.com.
No more wasting time looking for contact information.

ContentMarketer.io

Feeling pressed for time? ContentMarketer.io lets your team promote content and build relationships within the easy-to-use platform.


Content-Marketer-io-screenshot


The tool helps you refine your list before you start outreach. Since it integrates with Google Apps, Gmail, and Twitter, you can send emails and tweets to your list all in one place.

Follow By Example

Need a little inspiration? Here are a few influencer outreach examples.

Zipkick


zipkick-scott-eddy


Twitter hosts several influential social powerhouses who reach millions of consumers. Businesses see this as an opportunity to increase engagement and brand awareness.
@MrScottEddy is the Global Brand Ambassador for Zipkick, a travel search and booking app. Boasting more than half a million followers, Scott offers an insider’s view into his travel adventures with the company.

General Electric

With Bill Nye the Science Guy, General Electric introduced its Emoji Table of Experiments. These pop-up labs received emojis sent from Snapchat fans and sent back interesting science experiment videos.
Leveraging Nye’s expertise, influence, and nostalgia, GE is expanding its brand exposure and helping to explain science to kids.


bill-nye-holograms

Zazzle Media

Zazzle Media, a UK digital content marketing agency, publishes interviews with thought leaders on their blog. For instance, they highlighted their talk with Ann Handley.
By adding great content from industry experts, the agency is attracting the attention of a larger audience and increasing their credibility.


Ann-Handley-the-big-interview


Final Thoughts

Brands are flooding the market with content. To differentiate yourself from the pack, add influencer outreach to your content marketing efforts. Relationship building and an effective strategy can benefit your business and the influencer. Think about timing, value, and the tools you use. Create great content. Then, partner with influencers.

5 Free Social Media Marketing Tools – The Expert’s Choice


Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love.
We’ve also sourced some recommendations from social media experts. And if you need more comprehensive insights that a free tool may not offer, try the complete version of the Talkwalker platform for your social media analytics to get a full view of your brand presence online.

#1 Talkwalker Social Search



At Talkwalker, we offer a free social media search tool which provides quick insights on what’s occurring with your brand across social, blogs, and online news sites.

Here’s what Louise Pollock, President at Pollock Communications has to say about Talkwalker:

“Talkwalker is definitely the most valuable tool for monitoring social media. It provides detailed reports based on our searches in a visually-appealing way that we can share easily with clients.”
Here’s why you should try it: Get instant insights about your brand across online and social media.
Talkwalker’s Social Search offers the only free and premium social media analytics tool with filters for blogs, forums, broadcast and social media channels. Marketers can grab a quick analysis on how a brand’s keyword or hashtag is perceived across the social sphere. And as an official Twitter partner, users have access to premium data.

#2 Klear Chrome Extension

Klear Chrome extension identifies influencers right in your Twitter timeline. Klear has just released the beta version of this extension and we can’t wait to hear what you think about it.


Here’s what Rand Fishkin, Founder of Moz has to say about Klear:
“Klear is one of the most impressive social media software efforts I’ve seen. From the intuitive interface to the powerful tools to the sheer density of useful information, the Klear team has built something every professional social marketer will find invaluable in their efforts.
Here’s why you should try it: Instantly qualify Twitter influencers.
What’s more: Every digital marketer knows that Influence is measured by a myriad of complex metrics; it’s not about the volume of audience, but about relevancy, interests, location, audience demographics, and other variables. Manually taking on the task to measure the social influence of every online influencer can be a major task, but with Klear’s Chrome extension, users can automate the influencer qualification process right in their Twitter timelines.


#3 Mention


Mention’s emphasis is on real-time monitoring. Once you set up an alert, you get mentions that date back no more than 24 hours. Historical data is only available in Custom plans.
Mention offers several settings (by date, language, and source of mentions) and a Boolean search mode to design a perfect search query.
Once you set up your alert, you’re able to react to social posts within Mention’s platform and connect a Buffer account to schedule reposts of favorable mentions, for example.
You can tag individual mentions to unite them in one group.
In the Insights center, Mention dissects your social listening data using multiple parameters including sentiment, reach, language.
The tool enables you to customize your reports, thus from the array of metrics you can choose those which you want to include in your automated report.
Moreover, Mention provides users with access to their API, so you can integrate the Insights with other marketing software you use.
Mention aims to be “on the watch” 24/7, so it will automatically send the latest mentions by email or Slack. They also have a mobile app so you can deal with new mentions on the go.
Platforms monitored: Facebook, Twitter, Instagram, YouTube, Reddit, news and blogs, the web.
Pricing: Free trial available. In Solo plan for $29, you get 2 alerts and a monthly limit of 3,000 mentions.

#4 RiteTag Optimizer

Customize your toolkit on the fly with actionable insights, social messaging, and automation tools right where you post.
Here’s what Kristin Drysdale, Brand Manager at Wiser Sites has to say about RiteTag:
ritetag“RiteTag’s optimization tools have really helped me with my workflow because I can share amazing content right where I’m reading it. And with access to RiteTag’s analytics, I can feel good about knowing my posts are likely to be seen.”
Here’s why you should try it: Optimize social updates with the right hashtags and influencers right from where you post.
What’s more: RiteTag helps with optimizing a tweet or post simultaneously as you are drafting text. Additionally, a Chrome extension is offered that suggests relevant hashtags, emojis, and free gifs to include in your post.

#5 Bitly

Empower your social media links by shortening them with Bitly. The Bitly link connects your marketing efforts to how and where your customers experience your brand. Here’s what Bita Ehisanpour, Social Media Manager at Men’s Wearhouse has to say about Bitly: “Branding is extremely important to us. Having our own Branded Short Domain through Bitly Brand Tools helps us keep our brand at the forefront of all our social sharing efforts.”

Bit.ly

Here’s why you should try it: Shorten, share, and measure with the power of a single short link.
What’s more: With only 140 characters to use within Twitter posts, Bitly helps to save space when writing messages to your target audiences. It’s a quick and simple way to understand how, when, and where your tweets and brand messages are reaching your intended audiences.

CTAHTEN
We hope this post encourages all social media marketers to give the above free tools a try. We’d love to have your feedback on which are the most useful for digital marketing. For deeper social media marketing insights, you can try the full Talkwalker Social Analytics Platform. Which are your favorite online tools for social media marketing productivity? Share your thoughts with us @KMBappir!

Monday, March 21, 2016

Friday, March 18, 2016

Top "Big Data" accounts on Twitter


Which accounts should I follow on Twitter to stay up to date with Big Data?



This is a common question for those who want to learn about Big Data or know more about the field.
Well, it just so happened that I wanted to practise my skills with Python and with Twitter API, I have thus created a way to find and rank the most successful accounts talking about Big Data on Twitter.
Here is the Top 50, based on the activity in July 2015.
Based on your experience, what do you think about the following results?
  1. KPMG                 (Score = 100.0%)
  2. World Economic Forum (Score =  83.8%)
  3. CloudEXPO ®         (Score =  57.6%)
  4. UN Development       (Score =  45.4%)
  5. Popular Science      (Score =  41.4%)
  6. Amazon Web Services  (Score =  31.7%)
  7. HP                   (Score =  30.5%)
  8. edX                  (Score =  26.9%)
  9. Oracle               (Score =  24.0%)
  10. Todrick Hall         (Score =  22.4%)
  11. IBM Cloud            (Score =  21.0%)
  12. Andrus Ansip         (Score =  20.0%)
  13. EMC Corporation      (Score =  19.6%)
  14. MIT Media Lab        (Score =  19.6%)
  15. Abhishek Goyal       (Score =  17.9%)
  16. BigDataEXPO ®       (Score =  16.9%)
  17. O'Reilly Strata      (Score =  15.0%)
  18. Microsoft TechNet UK (Score =  14.9%)
  19. Microsoft Azure      (Score =  14.9%)
  20. Global Pulse         (Score =  14.6%)
  21. EL PAÍS SEMANAL     (Score =  14.5%)
  22. MasterCard Center    (Score =  14.4%)
  23. Forrester Research   (Score =  13.7%)
  24. MS Virtual Academy   (Score =  13.5%)
  25. Microsoft Developer  (Score =  12.9%)
  26. Günther H. Oettinger (Score =  12.3%)
  27. CBS                  (Score =  12.2%)
  28. Stanford Medicine    (Score =  12.1%)
  29. Deloitte             (Score =  11.8%)
  30. Why Microsoft        (Score =  11.8%)
  31. OG Mack Drama        (Score =  11.6%)
  32. L'Atelier            (Score =  11.3%)
  33. Accenture Analytics  (Score =  11.1%)
  34. SAP High Tech        (Score =  10.3%)
  35. Apache - The ASF     (Score =  10.1%)
  36. Intel IT Center      (Score =   9.8%)
  37. HireVue              (Score =   9.8%)
  38. Accenture Digital    (Score =   9.5%)
  39. Pôle emploi actu    (Score =   9.1%)
  40. GE Software          (Score =   9.0%)
  41. Microsoft for Work   (Score =   8.8%)
  42. Cloudera             (Score =   8.3%)
  43. Xerox                (Score =   7.6%)
  44. Couchbase            (Score =   6.2%)
  45. EMLYON B-School      (Score =   5.6%)
  46. Power BI             (Score =   5.5%)
  47. Hortonworks          (Score =   5.5%)
  48. Deloitte US          (Score =   5.5%)
  49. Verizon Enterprise   (Score =   5.3%)
  50. John Pletz           (Score =   5.0%)
Some details about the score, for those of you who want to know more (and I am sure there are many).
  • The score reported in the above board is a normalised score, where the 1st account gets 100%. In fact, the absolute score of the first account is 53% of the theoretical maximum. 
  • The score is calculated by considering only popular tweets containing the hashtag "BigData" and putting together 4 different metrics, including the number of retweets, favourites, tweets and followers.
  • The score in each metric is normalised to the user who performed the best in the considered time interval (July 2015 in this case).
Here are the Top10 for each of the metric considered alone:
Top10 BigData - Number of Retweets
  1. KPMG                 (Score = 100.0%)
  2. UN Development       (Score =  47.6%)
  3. World Economic Forum (Score =  44.1%)
  4. Popular Science      (Score =  39.4%)
  5. Amazon Web Services  (Score =  31.2%)
  6. Andrus Ansip         (Score =  31.2%)
  7. edX                  (Score =  30.6%)
  8. IBM Cloud            (Score =  24.7%)
  9. Abhishek Goyal       (Score =  23.5%)
  10. OG Mack Drama        (Score =  20.0%)
Top10 BigData - Number of Favourites
  1. KPMG                 (Score = 100.0%)
  2. Popular Science      (Score =  26.5%)
  3. Todrick Hall         (Score =  25.4%)
  4. World Economic Forum (Score =  24.7%)
  5. Amazon Web Services  (Score =  23.0%)
  6. edX                  (Score =  19.8%)
  7. UN Development       (Score =  18.4%)
  8. Microsoft Developer  (Score =  12.4%)
  9. Abhishek Goyal       (Score =  12.0%)
  10. Microsoft TechNet UK (Score =  12.0%)
Top10 BigData - Number of Followers
  1. World Economic Forum (Score = 100.0%)
  2. HP                   (Score =  35.2%)
  3. UN Development       (Score =  28.4%)
  4. Popular Science      (Score =  21.1%)
  5. Oracle               (Score =  14.0%)
  6. Microsoft Azure      (Score =  13.6%)
  7. Forrester Research   (Score =  12.3%)
  8. MIT Media Lab        (Score =  11.3%)
  9. Amazon Web Services  (Score =  10.3%)
  10. Deloitte             (Score =   9.5%)
Top10 BigData - Number of Tweets
  1. CloudEXPO ®         (Score = 100.0%)
  2. BigDataEXPO ®       (Score =  18.2%)
  3. EMC Corporation      (Score =  12.1%)
  4. Oracle               (Score =  10.1%)
  5. IBM Cloud            (Score =   9.1%)
  6. World Economic Forum (Score =   9.1%)
  7. O'Reilly Strata      (Score =   7.1%)
  8. KPMG                 (Score =   5.1%)
  9. Cloudera             (Score =   3.0%)
  10. Amazon Web Services  (Score =   3.0%)
A short comment on the final Podium:
  1. As you can see KPMG built its victory on the number of retweets and favourites.
  2. World Economic Forum's 2nd general position is mainly due to its large user base (2.6M followers).
  3. CloudExpo makes it to the podium thanks to its intense activity.
This article was previously posted on datasciencecentral.com by Luca Naso

All the facts you need to convince your boss that your company needs Twitter

All the facts you need to convince your boss that your company needs Twitter


Seven Tips For Networking At Your Next Conference.


Seven Tips For Networking At Your Next Conference.


Wednesday, October 31, 2018

Counteractive action of juvenile substance maltreatment through "Social Skill Development

Social Skill Development 
The reason for this part is to assess the capacity of social skills training approaches for forestalling immature substance misuse and to propose bearings for future research here. Training approaches  are then looked into for their impact on medication utilize and tranquilize utilize related practices. The outcomes demonstrate that social skills training diminishes substance utilize and related practices, for example, animosity, withdrawal, truancy, and taking in youths. Result was upgraded by the consideration of displaying in a training program and the utilization of typical (versus issue or cluttered) youths. 
Moreover, discriminant examinations showed that the more positive results were discriminable by an emphasis on avoidance, exploratory thoroughness, and training breadth, that is, consideration of various procedures and skills. Follow-up results demonstrated that training impacts were kept up, and that they could be summed up to a few zones of regular youthful working. The discoveries propose that social skills training is a successful means for substance misuse avoidance in young people, and that it might have preference over more straightforward counteractive action strategies regarding long haul speculation abilities. At long last, a few issues are raised for their potential effect on social skills training as a technique for substance misuse counteractive action in youths. These issues include applied, methodological, and evaluative spaces: development of a scientific classification of individual circumstance specificity attributes to expand the legitimacy and unwavering quality of appraisal and training techniques; appraisal of the relative commitment of individual contrasts in young people to training result; ID of subjective developmental moves in social skills as youths advance through review, school, and family advances; and correlation of the support and speculation impacts, after some time, of social skills training with more straightforward maltreatment counteractive action strategies. Rules are offered for tending to these issues, and in addition bearings for the job of social skills training research in future medication misuse counteractive action endeavors.

Saturday, March 26, 2016

HOW TO GET A VERIFIED TWITTER ACCOUNT


It's being the biggest search quarry now a days, a lot of players are asking for “How do I get a verified Twitter account?”

In case you are wondering, if you’ve ever seen that white tick in a blue cloud on somebody’s Twitter profile, that means they hold a “verified account.”




The white tick on a blue cloud confirms that Ryan Jones has a verified Twitter account

Why are verified Twitter accounts important?

  • Improved brand credibility – As a pro-rugby player you recognize that you can enhance your earnings through endorsements and gaining media exposure. Verifying your Twitter account can enhance your social media presence making your personal brand more attractive for endorsements.
  • Distinguish yourself from parody and fake accounts – You’re likely to have been agreed to a code of conduct for social media platforms with your club and/or national team. Gaining a verified Twitter account can ensure the actions of another account aren’t mistaken as being your own.
  • Improved social search presence – A verified Twitter account can help fans find you on the Twitter search tool. Hands up if you’d like some additional followers!

Important things to remember about a Twitter verified status

  • Your follower count is not a factor in the criteria for verification
  • Twitter chooses who gets verified
  • It doesn’t stop users from creating a duplicate and parody account
  • It doesn’t guarantee increased followers or reach

Jonah Lomu has more than 7X more followers than Beau Robinson, but he isn’t yet Twitter verified.

Six easy steps to getting a verified Twitter account

If you think you fit the bill, here is how to go about getting your Twitter account verified.

Step 1: Determine if you qualify for a verified Twitter account.

Twitter verifies as few accounts as possible and only for legitimate reasons. Reasons for asking Twitter include being a highly recognisable rugby player, rugby club, brand or rugby agent, etc., or if your name and likeness is parodied or impersonated on multiple fake Twitter accounts, leading to identity confusion.

Step 2: Embed a Twitter “Follow” button on your website

Twitter recommends embedding a Twitter “Follow” button on your official website as the best alternative to verification. This allows you to obtain followers directly from your official site, which is very helpful if there are multiple Twitter accounts that use your name.

Step 3: Read the Twitter verified account terms

These terms explain what a verified account is, what it means to be verified, who has the verified badge and identifying a verified account. They can be found here.

Step 4: Find out how to apply for a verified account

Send a direct message to this address.
Be sure to have the following information ready:
  • Account name
  • Full name
  • Location
  • Official website (you will be given a suggestion to put the Twitter logo or badge on your official website to speed up verification)
  • Bio information (your 160 character profile summary)
  • Primary contact name (you or the individual who manages the account)
  • Additional contact information

Step 5: Wait for Twitter to respond

If you don’t get a reply shortly, you can contact Twitter by mail or through Twitter. Keep in mind that Twitter deals with a high volume of verification requests, and that it focuses first on the most “highly sought users.

Step 6: Follow Twitter’s instructions for verifying your account

If Twitter decides that you qualify for a verified account, they will reach out to you via direct message. Click the link in the direct message to be taken to finish the process.
  • Learn how to Tweet effectively – You’ll be asked to choose best tweet out of two tweets. There will be no negative impact if you don’t answer correctly.
  • Connect with other Interesting Twitter Users – Connect with other verified accounts. It helps in making your account more legitimate.
  • Protect your Account – You’ll be asked to add a phone number through which Twitter can contact you if they find any problem with your account.
Once you have completed all the above steps, your Twitter account will be verified.

Short-cut to getting a Twitter verified account


Remove all doubt that you are who you say you are, and show your desire to be verified by using “selfie” as your profile picture along with the verified symbol. Download and print a Twitter verified mark here. Piri Weepu making sure his Twitter account was verified

How to get a verified Facebook account

Facebook has also recently adopted a verified status, but there is no mechanism to request verification. Instead, Facebook recommends that professional rugby players, rugby clubs, agents and brands, who believe that they are being impersonated, should report a fake account.
In the event that Facebook attempts to verify your account you will need to submit a government-issued photo ID, which Facebook promises to delete immediately after verification.


Screenshots of the Facebook verified process For now, Facebook is taking charge of this task by itself. At the moment there is no action that can be taken by professional rugby players, rugby clubs, agents and brands to verify your Facebook account.

How Influencer Outreach Can Revive Your Content Marketing Strategy


93% of all marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more brands create content, experts like Mark Schaefer believe we are approaching “content shock.”

So, how do you break free from the noisy crowd and offer value to your readers?

Influencer outreach is one solution. This strategy is beneficial for relationship development, link building, and content promotion. Moreover, it helps your company exchange value with industry leaders and increase your awareness of future trends.

According to a Tomoson study, marketers rated influencer outreach “as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”

Tomoson-Study



Even though influencer marketing works, it’s a time-consuming process that often leaves the best content marketers burnt-out with inconsistent results.
But don’t be discouraged.
You can achieve your content marketing goals. Let’s learn how to effectively execute influencer outreach.

Find Your Purpose

In a gist, influencer outreach involves persuading influential leaders, even celebrities, to promote your brand.
This promotion takes many different forms, like sending tweets, creating videos, or wearing a T-shirt. Tiffany & Co. paid Anne Hathaway $750,000 to wear jewelry to the Oscars.

Don’t let that price tag scare away your marketing dreams. Some influencers are willing to promote your content for free.

To decide which influencer you should contact, start by creating some guidelines. Kristen Matthews of GroupHigh suggests qualifying influencers based on three criteria: content fit, reach, and engagement.
Creating this system lets you filter out who won’t be a good match for your brand. Plus, it requires you to research influencers, read their content, and actually determine if outreach makes sense.
Next, answer this question: how will the influencer benefit? People want to know what’s in it for them.
Will the influencer gain access to a new audience? Or receive promotional perks?
Influencers are busy and receive several requests each week. Wasting people’s time is a short route to a quick rejection.

Therefore, it’s important to set clear goals for your campaign. Be honest with the person, and don’t hide your true motives.

Develop Relationships

When conducting influencer outreach, marketers tend to get bogged down with tactics. They want more traffic, more likes, and more coverage. What they miss are the relationships.
A Facebook post doesn’t last forever. What will last are the relationships you create with influencers.
Your goal is to help others. Focus on bringing value to the relationship, not the brand.
Individuals are more likely to help people who help them. Influencers enjoy returning a favor.
Ask yourself: How can I contribute to the relationship?
Every influencer is different. Some may want to exchange tweets, while others may desire sponsorship. Whatever you do, learn how to grow a mutually beneficial relationship. For example, if your brand hosts a podcast, invite the person on-air. Audio platform Spreaker produces shows featuring major influencers, like Jared Easley, Sarah Van Mosel, and Chris Brogan. “Adding value to your targets community and personal social channels, or publication will put you in favour but it is a full time job,” says Sharon Flaherty, Founder of Brand Content. “But you can’t and shouldn’t automate the personal touch if you want to remain authentic and individual.” When developing relationships, be personable. Avoid selling to the influencer. Instead, offer information and insight. That’s how you show respect and gain people’s trust.

Build A Strategy

When conducting influencer outreach, create a strategy for your team. Understand when and how to connect with influencers.
Timing is important in the outreach process. If you want more responses, schedule your emails at the optimal time for the influencer.
To increase your conversion rates, search specialist Venchito Tampon recommends the following:
  • Schedule initial messages, replies, and follow up emails.
  • Connect on mid-weekdays, preferably Tuesday and Wednesday.
  • Contact people during breakfast and lunch hours.
Personalization is vital when reaching out to people. No one likes generic messages. When sending an email, address the influencer as a subject matter expert. Connect their knowledge to why you’re emailing them. To learn about their most recent interests, check their social media activity. In addition, send requests, not demands. Your brand shouldn’t tell anyone to do anything. Keep the lines of communication open with friendly questions. Again, influencer outreach involves relationship building. The image below offers more email tips.

sending-relationship-building-email

No outreach campaign is perfect. In order to improve, your team must determine key performance metrics to monitor your progressIf your focus is brand awareness, you may concentrate on website traffic and referral links. If you goal is to generate leads, you might measure form downloads or email subscriptions. In any case, track the outcomes and make adjusts when necessary.

Select Your Tools

Okay, the planning is done. It’s time to execute your strategy. To help your team outreach efficiently, try a few of the tools listed here.

Buzzsumo

Having trouble finding influencers in your niche? One of the most effective tools is Buzzsumo.


buzzsumo-influencers-outreach



Using any term or phrase, you can search for influencers in your industry. Then, filter the influencers by reach, authority, influence, and engagement. And when you’re done researching, the tool lets you export all the results for use in other applications.

EmailHunter.co

It can be difficult to find influencers’ email addresses. Google searches can only do so much!


emailhunter-product


EmailHunter.co eliminates your email search stress. Just type in the company website and the tool generates a list of possible emails. It also offers an email pattern, like: {f}{last}@hubspot.com.
No more wasting time looking for contact information.

ContentMarketer.io

Feeling pressed for time? ContentMarketer.io lets your team promote content and build relationships within the easy-to-use platform.


Content-Marketer-io-screenshot


The tool helps you refine your list before you start outreach. Since it integrates with Google Apps, Gmail, and Twitter, you can send emails and tweets to your list all in one place.

Follow By Example

Need a little inspiration? Here are a few influencer outreach examples.

Zipkick


zipkick-scott-eddy


Twitter hosts several influential social powerhouses who reach millions of consumers. Businesses see this as an opportunity to increase engagement and brand awareness.
@MrScottEddy is the Global Brand Ambassador for Zipkick, a travel search and booking app. Boasting more than half a million followers, Scott offers an insider’s view into his travel adventures with the company.

General Electric

With Bill Nye the Science Guy, General Electric introduced its Emoji Table of Experiments. These pop-up labs received emojis sent from Snapchat fans and sent back interesting science experiment videos.
Leveraging Nye’s expertise, influence, and nostalgia, GE is expanding its brand exposure and helping to explain science to kids.


bill-nye-holograms

Zazzle Media

Zazzle Media, a UK digital content marketing agency, publishes interviews with thought leaders on their blog. For instance, they highlighted their talk with Ann Handley.
By adding great content from industry experts, the agency is attracting the attention of a larger audience and increasing their credibility.


Ann-Handley-the-big-interview


Final Thoughts

Brands are flooding the market with content. To differentiate yourself from the pack, add influencer outreach to your content marketing efforts. Relationship building and an effective strategy can benefit your business and the influencer. Think about timing, value, and the tools you use. Create great content. Then, partner with influencers.

5 Free Social Media Marketing Tools – The Expert’s Choice


Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love.
We’ve also sourced some recommendations from social media experts. And if you need more comprehensive insights that a free tool may not offer, try the complete version of the Talkwalker platform for your social media analytics to get a full view of your brand presence online.

#1 Talkwalker Social Search



At Talkwalker, we offer a free social media search tool which provides quick insights on what’s occurring with your brand across social, blogs, and online news sites.

Here’s what Louise Pollock, President at Pollock Communications has to say about Talkwalker:

“Talkwalker is definitely the most valuable tool for monitoring social media. It provides detailed reports based on our searches in a visually-appealing way that we can share easily with clients.”
Here’s why you should try it: Get instant insights about your brand across online and social media.
Talkwalker’s Social Search offers the only free and premium social media analytics tool with filters for blogs, forums, broadcast and social media channels. Marketers can grab a quick analysis on how a brand’s keyword or hashtag is perceived across the social sphere. And as an official Twitter partner, users have access to premium data.

#2 Klear Chrome Extension

Klear Chrome extension identifies influencers right in your Twitter timeline. Klear has just released the beta version of this extension and we can’t wait to hear what you think about it.


Here’s what Rand Fishkin, Founder of Moz has to say about Klear:
“Klear is one of the most impressive social media software efforts I’ve seen. From the intuitive interface to the powerful tools to the sheer density of useful information, the Klear team has built something every professional social marketer will find invaluable in their efforts.
Here’s why you should try it: Instantly qualify Twitter influencers.
What’s more: Every digital marketer knows that Influence is measured by a myriad of complex metrics; it’s not about the volume of audience, but about relevancy, interests, location, audience demographics, and other variables. Manually taking on the task to measure the social influence of every online influencer can be a major task, but with Klear’s Chrome extension, users can automate the influencer qualification process right in their Twitter timelines.


#3 Mention


Mention’s emphasis is on real-time monitoring. Once you set up an alert, you get mentions that date back no more than 24 hours. Historical data is only available in Custom plans.
Mention offers several settings (by date, language, and source of mentions) and a Boolean search mode to design a perfect search query.
Once you set up your alert, you’re able to react to social posts within Mention’s platform and connect a Buffer account to schedule reposts of favorable mentions, for example.
You can tag individual mentions to unite them in one group.
In the Insights center, Mention dissects your social listening data using multiple parameters including sentiment, reach, language.
The tool enables you to customize your reports, thus from the array of metrics you can choose those which you want to include in your automated report.
Moreover, Mention provides users with access to their API, so you can integrate the Insights with other marketing software you use.
Mention aims to be “on the watch” 24/7, so it will automatically send the latest mentions by email or Slack. They also have a mobile app so you can deal with new mentions on the go.
Platforms monitored: Facebook, Twitter, Instagram, YouTube, Reddit, news and blogs, the web.
Pricing: Free trial available. In Solo plan for $29, you get 2 alerts and a monthly limit of 3,000 mentions.

#4 RiteTag Optimizer

Customize your toolkit on the fly with actionable insights, social messaging, and automation tools right where you post.
Here’s what Kristin Drysdale, Brand Manager at Wiser Sites has to say about RiteTag:
ritetag“RiteTag’s optimization tools have really helped me with my workflow because I can share amazing content right where I’m reading it. And with access to RiteTag’s analytics, I can feel good about knowing my posts are likely to be seen.”
Here’s why you should try it: Optimize social updates with the right hashtags and influencers right from where you post.
What’s more: RiteTag helps with optimizing a tweet or post simultaneously as you are drafting text. Additionally, a Chrome extension is offered that suggests relevant hashtags, emojis, and free gifs to include in your post.

#5 Bitly

Empower your social media links by shortening them with Bitly. The Bitly link connects your marketing efforts to how and where your customers experience your brand. Here’s what Bita Ehisanpour, Social Media Manager at Men’s Wearhouse has to say about Bitly: “Branding is extremely important to us. Having our own Branded Short Domain through Bitly Brand Tools helps us keep our brand at the forefront of all our social sharing efforts.”

Bit.ly

Here’s why you should try it: Shorten, share, and measure with the power of a single short link.
What’s more: With only 140 characters to use within Twitter posts, Bitly helps to save space when writing messages to your target audiences. It’s a quick and simple way to understand how, when, and where your tweets and brand messages are reaching your intended audiences.

CTAHTEN
We hope this post encourages all social media marketers to give the above free tools a try. We’d love to have your feedback on which are the most useful for digital marketing. For deeper social media marketing insights, you can try the full Talkwalker Social Analytics Platform. Which are your favorite online tools for social media marketing productivity? Share your thoughts with us @KMBappir!

Monday, March 21, 2016

Invite all Facebook Friends to Like A Page Using One Click 2016



STEP 1: While logged in on your personal profile, Facebook and click on "Build Audience" on the top right side of the Facebook page you admin and the click "Invite Friends" button.

Friday, March 18, 2016

Top "Big Data" accounts on Twitter


Which accounts should I follow on Twitter to stay up to date with Big Data?



This is a common question for those who want to learn about Big Data or know more about the field.
Well, it just so happened that I wanted to practise my skills with Python and with Twitter API, I have thus created a way to find and rank the most successful accounts talking about Big Data on Twitter.
Here is the Top 50, based on the activity in July 2015.
Based on your experience, what do you think about the following results?
  1. KPMG                 (Score = 100.0%)
  2. World Economic Forum (Score =  83.8%)
  3. CloudEXPO ®         (Score =  57.6%)
  4. UN Development       (Score =  45.4%)
  5. Popular Science      (Score =  41.4%)
  6. Amazon Web Services  (Score =  31.7%)
  7. HP                   (Score =  30.5%)
  8. edX                  (Score =  26.9%)
  9. Oracle               (Score =  24.0%)
  10. Todrick Hall         (Score =  22.4%)
  11. IBM Cloud            (Score =  21.0%)
  12. Andrus Ansip         (Score =  20.0%)
  13. EMC Corporation      (Score =  19.6%)
  14. MIT Media Lab        (Score =  19.6%)
  15. Abhishek Goyal       (Score =  17.9%)
  16. BigDataEXPO ®       (Score =  16.9%)
  17. O'Reilly Strata      (Score =  15.0%)
  18. Microsoft TechNet UK (Score =  14.9%)
  19. Microsoft Azure      (Score =  14.9%)
  20. Global Pulse         (Score =  14.6%)
  21. EL PAÍS SEMANAL     (Score =  14.5%)
  22. MasterCard Center    (Score =  14.4%)
  23. Forrester Research   (Score =  13.7%)
  24. MS Virtual Academy   (Score =  13.5%)
  25. Microsoft Developer  (Score =  12.9%)
  26. Günther H. Oettinger (Score =  12.3%)
  27. CBS                  (Score =  12.2%)
  28. Stanford Medicine    (Score =  12.1%)
  29. Deloitte             (Score =  11.8%)
  30. Why Microsoft        (Score =  11.8%)
  31. OG Mack Drama        (Score =  11.6%)
  32. L'Atelier            (Score =  11.3%)
  33. Accenture Analytics  (Score =  11.1%)
  34. SAP High Tech        (Score =  10.3%)
  35. Apache - The ASF     (Score =  10.1%)
  36. Intel IT Center      (Score =   9.8%)
  37. HireVue              (Score =   9.8%)
  38. Accenture Digital    (Score =   9.5%)
  39. Pôle emploi actu    (Score =   9.1%)
  40. GE Software          (Score =   9.0%)
  41. Microsoft for Work   (Score =   8.8%)
  42. Cloudera             (Score =   8.3%)
  43. Xerox                (Score =   7.6%)
  44. Couchbase            (Score =   6.2%)
  45. EMLYON B-School      (Score =   5.6%)
  46. Power BI             (Score =   5.5%)
  47. Hortonworks          (Score =   5.5%)
  48. Deloitte US          (Score =   5.5%)
  49. Verizon Enterprise   (Score =   5.3%)
  50. John Pletz           (Score =   5.0%)
Some details about the score, for those of you who want to know more (and I am sure there are many).
  • The score reported in the above board is a normalised score, where the 1st account gets 100%. In fact, the absolute score of the first account is 53% of the theoretical maximum. 
  • The score is calculated by considering only popular tweets containing the hashtag "BigData" and putting together 4 different metrics, including the number of retweets, favourites, tweets and followers.
  • The score in each metric is normalised to the user who performed the best in the considered time interval (July 2015 in this case).
Here are the Top10 for each of the metric considered alone:
Top10 BigData - Number of Retweets
  1. KPMG                 (Score = 100.0%)
  2. UN Development       (Score =  47.6%)
  3. World Economic Forum (Score =  44.1%)
  4. Popular Science      (Score =  39.4%)
  5. Amazon Web Services  (Score =  31.2%)
  6. Andrus Ansip         (Score =  31.2%)
  7. edX                  (Score =  30.6%)
  8. IBM Cloud            (Score =  24.7%)
  9. Abhishek Goyal       (Score =  23.5%)
  10. OG Mack Drama        (Score =  20.0%)
Top10 BigData - Number of Favourites
  1. KPMG                 (Score = 100.0%)
  2. Popular Science      (Score =  26.5%)
  3. Todrick Hall         (Score =  25.4%)
  4. World Economic Forum (Score =  24.7%)
  5. Amazon Web Services  (Score =  23.0%)
  6. edX                  (Score =  19.8%)
  7. UN Development       (Score =  18.4%)
  8. Microsoft Developer  (Score =  12.4%)
  9. Abhishek Goyal       (Score =  12.0%)
  10. Microsoft TechNet UK (Score =  12.0%)
Top10 BigData - Number of Followers
  1. World Economic Forum (Score = 100.0%)
  2. HP                   (Score =  35.2%)
  3. UN Development       (Score =  28.4%)
  4. Popular Science      (Score =  21.1%)
  5. Oracle               (Score =  14.0%)
  6. Microsoft Azure      (Score =  13.6%)
  7. Forrester Research   (Score =  12.3%)
  8. MIT Media Lab        (Score =  11.3%)
  9. Amazon Web Services  (Score =  10.3%)
  10. Deloitte             (Score =   9.5%)
Top10 BigData - Number of Tweets
  1. CloudEXPO ®         (Score = 100.0%)
  2. BigDataEXPO ®       (Score =  18.2%)
  3. EMC Corporation      (Score =  12.1%)
  4. Oracle               (Score =  10.1%)
  5. IBM Cloud            (Score =   9.1%)
  6. World Economic Forum (Score =   9.1%)
  7. O'Reilly Strata      (Score =   7.1%)
  8. KPMG                 (Score =   5.1%)
  9. Cloudera             (Score =   3.0%)
  10. Amazon Web Services  (Score =   3.0%)
A short comment on the final Podium:
  1. As you can see KPMG built its victory on the number of retweets and favourites.
  2. World Economic Forum's 2nd general position is mainly due to its large user base (2.6M followers).
  3. CloudExpo makes it to the podium thanks to its intense activity.
This article was previously posted on datasciencecentral.com by Luca Naso

All the facts you need to convince your boss that your company needs Twitter

All the facts you need to convince your boss that your company needs Twitter


Seven Tips For Networking At Your Next Conference.


Seven Tips For Networking At Your Next Conference.


Counteractive action of juvenile substance maltreatment through "Social Skill Development

Social Skill Development 
The reason for this part is to assess the capacity of social skills training approaches for forestalling immature substance misuse and to propose bearings for future research here. Training approaches  are then looked into for their impact on medication utilize and tranquilize utilize related practices. The outcomes demonstrate that social skills training diminishes substance utilize and related practices, for example, animosity, withdrawal, truancy, and taking in youths. Result was upgraded by the consideration of displaying in a training program and the utilization of typical (versus issue or cluttered) youths. 
Moreover, discriminant examinations showed that the more positive results were discriminable by an emphasis on avoidance, exploratory thoroughness, and training breadth, that is, consideration of various procedures and skills. Follow-up results demonstrated that training impacts were kept up, and that they could be summed up to a few zones of regular youthful working. The discoveries propose that social skills training is a successful means for substance misuse avoidance in young people, and that it might have preference over more straightforward counteractive action strategies regarding long haul speculation abilities. At long last, a few issues are raised for their potential effect on social skills training as a technique for substance misuse counteractive action in youths. These issues include applied, methodological, and evaluative spaces: development of a scientific classification of individual circumstance specificity attributes to expand the legitimacy and unwavering quality of appraisal and training techniques; appraisal of the relative commitment of individual contrasts in young people to training result; ID of subjective developmental moves in social skills as youths advance through review, school, and family advances; and correlation of the support and speculation impacts, after some time, of social skills training with more straightforward maltreatment counteractive action strategies. Rules are offered for tending to these issues, and in addition bearings for the job of social skills training research in future medication misuse counteractive action endeavors.

HOW TO GET A VERIFIED TWITTER ACCOUNT


It's being the biggest search quarry now a days, a lot of players are asking for “How do I get a verified Twitter account?”

In case you are wondering, if you’ve ever seen that white tick in a blue cloud on somebody’s Twitter profile, that means they hold a “verified account.”




The white tick on a blue cloud confirms that Ryan Jones has a verified Twitter account

Why are verified Twitter accounts important?

  • Improved brand credibility – As a pro-rugby player you recognize that you can enhance your earnings through endorsements and gaining media exposure. Verifying your Twitter account can enhance your social media presence making your personal brand more attractive for endorsements.
  • Distinguish yourself from parody and fake accounts – You’re likely to have been agreed to a code of conduct for social media platforms with your club and/or national team. Gaining a verified Twitter account can ensure the actions of another account aren’t mistaken as being your own.
  • Improved social search presence – A verified Twitter account can help fans find you on the Twitter search tool. Hands up if you’d like some additional followers!

Important things to remember about a Twitter verified status

  • Your follower count is not a factor in the criteria for verification
  • Twitter chooses who gets verified
  • It doesn’t stop users from creating a duplicate and parody account
  • It doesn’t guarantee increased followers or reach

Jonah Lomu has more than 7X more followers than Beau Robinson, but he isn’t yet Twitter verified.

Six easy steps to getting a verified Twitter account

If you think you fit the bill, here is how to go about getting your Twitter account verified.

Step 1: Determine if you qualify for a verified Twitter account.

Twitter verifies as few accounts as possible and only for legitimate reasons. Reasons for asking Twitter include being a highly recognisable rugby player, rugby club, brand or rugby agent, etc., or if your name and likeness is parodied or impersonated on multiple fake Twitter accounts, leading to identity confusion.

Step 2: Embed a Twitter “Follow” button on your website

Twitter recommends embedding a Twitter “Follow” button on your official website as the best alternative to verification. This allows you to obtain followers directly from your official site, which is very helpful if there are multiple Twitter accounts that use your name.

Step 3: Read the Twitter verified account terms

These terms explain what a verified account is, what it means to be verified, who has the verified badge and identifying a verified account. They can be found here.

Step 4: Find out how to apply for a verified account

Send a direct message to this address.
Be sure to have the following information ready:
  • Account name
  • Full name
  • Location
  • Official website (you will be given a suggestion to put the Twitter logo or badge on your official website to speed up verification)
  • Bio information (your 160 character profile summary)
  • Primary contact name (you or the individual who manages the account)
  • Additional contact information

Step 5: Wait for Twitter to respond

If you don’t get a reply shortly, you can contact Twitter by mail or through Twitter. Keep in mind that Twitter deals with a high volume of verification requests, and that it focuses first on the most “highly sought users.

Step 6: Follow Twitter’s instructions for verifying your account

If Twitter decides that you qualify for a verified account, they will reach out to you via direct message. Click the link in the direct message to be taken to finish the process.
  • Learn how to Tweet effectively – You’ll be asked to choose best tweet out of two tweets. There will be no negative impact if you don’t answer correctly.
  • Connect with other Interesting Twitter Users – Connect with other verified accounts. It helps in making your account more legitimate.
  • Protect your Account – You’ll be asked to add a phone number through which Twitter can contact you if they find any problem with your account.
Once you have completed all the above steps, your Twitter account will be verified.

Short-cut to getting a Twitter verified account


Remove all doubt that you are who you say you are, and show your desire to be verified by using “selfie” as your profile picture along with the verified symbol. Download and print a Twitter verified mark here. Piri Weepu making sure his Twitter account was verified

How to get a verified Facebook account

Facebook has also recently adopted a verified status, but there is no mechanism to request verification. Instead, Facebook recommends that professional rugby players, rugby clubs, agents and brands, who believe that they are being impersonated, should report a fake account.
In the event that Facebook attempts to verify your account you will need to submit a government-issued photo ID, which Facebook promises to delete immediately after verification.


Screenshots of the Facebook verified process For now, Facebook is taking charge of this task by itself. At the moment there is no action that can be taken by professional rugby players, rugby clubs, agents and brands to verify your Facebook account.

How Influencer Outreach Can Revive Your Content Marketing Strategy


93% of all marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more brands create content, experts like Mark Schaefer believe we are approaching “content shock.”

So, how do you break free from the noisy crowd and offer value to your readers?

Influencer outreach is one solution. This strategy is beneficial for relationship development, link building, and content promotion. Moreover, it helps your company exchange value with industry leaders and increase your awareness of future trends.

According to a Tomoson study, marketers rated influencer outreach “as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”

Tomoson-Study



Even though influencer marketing works, it’s a time-consuming process that often leaves the best content marketers burnt-out with inconsistent results.
But don’t be discouraged.
You can achieve your content marketing goals. Let’s learn how to effectively execute influencer outreach.

Find Your Purpose

In a gist, influencer outreach involves persuading influential leaders, even celebrities, to promote your brand.
This promotion takes many different forms, like sending tweets, creating videos, or wearing a T-shirt. Tiffany & Co. paid Anne Hathaway $750,000 to wear jewelry to the Oscars.

Don’t let that price tag scare away your marketing dreams. Some influencers are willing to promote your content for free.

To decide which influencer you should contact, start by creating some guidelines. Kristen Matthews of GroupHigh suggests qualifying influencers based on three criteria: content fit, reach, and engagement.
Creating this system lets you filter out who won’t be a good match for your brand. Plus, it requires you to research influencers, read their content, and actually determine if outreach makes sense.
Next, answer this question: how will the influencer benefit? People want to know what’s in it for them.
Will the influencer gain access to a new audience? Or receive promotional perks?
Influencers are busy and receive several requests each week. Wasting people’s time is a short route to a quick rejection.

Therefore, it’s important to set clear goals for your campaign. Be honest with the person, and don’t hide your true motives.

Develop Relationships

When conducting influencer outreach, marketers tend to get bogged down with tactics. They want more traffic, more likes, and more coverage. What they miss are the relationships.
A Facebook post doesn’t last forever. What will last are the relationships you create with influencers.
Your goal is to help others. Focus on bringing value to the relationship, not the brand.
Individuals are more likely to help people who help them. Influencers enjoy returning a favor.
Ask yourself: How can I contribute to the relationship?
Every influencer is different. Some may want to exchange tweets, while others may desire sponsorship. Whatever you do, learn how to grow a mutually beneficial relationship. For example, if your brand hosts a podcast, invite the person on-air. Audio platform Spreaker produces shows featuring major influencers, like Jared Easley, Sarah Van Mosel, and Chris Brogan. “Adding value to your targets community and personal social channels, or publication will put you in favour but it is a full time job,” says Sharon Flaherty, Founder of Brand Content. “But you can’t and shouldn’t automate the personal touch if you want to remain authentic and individual.” When developing relationships, be personable. Avoid selling to the influencer. Instead, offer information and insight. That’s how you show respect and gain people’s trust.

Build A Strategy

When conducting influencer outreach, create a strategy for your team. Understand when and how to connect with influencers.
Timing is important in the outreach process. If you want more responses, schedule your emails at the optimal time for the influencer.
To increase your conversion rates, search specialist Venchito Tampon recommends the following:
  • Schedule initial messages, replies, and follow up emails.
  • Connect on mid-weekdays, preferably Tuesday and Wednesday.
  • Contact people during breakfast and lunch hours.
Personalization is vital when reaching out to people. No one likes generic messages. When sending an email, address the influencer as a subject matter expert. Connect their knowledge to why you’re emailing them. To learn about their most recent interests, check their social media activity. In addition, send requests, not demands. Your brand shouldn’t tell anyone to do anything. Keep the lines of communication open with friendly questions. Again, influencer outreach involves relationship building. The image below offers more email tips.

sending-relationship-building-email

No outreach campaign is perfect. In order to improve, your team must determine key performance metrics to monitor your progressIf your focus is brand awareness, you may concentrate on website traffic and referral links. If you goal is to generate leads, you might measure form downloads or email subscriptions. In any case, track the outcomes and make adjusts when necessary.

Select Your Tools

Okay, the planning is done. It’s time to execute your strategy. To help your team outreach efficiently, try a few of the tools listed here.

Buzzsumo

Having trouble finding influencers in your niche? One of the most effective tools is Buzzsumo.


buzzsumo-influencers-outreach



Using any term or phrase, you can search for influencers in your industry. Then, filter the influencers by reach, authority, influence, and engagement. And when you’re done researching, the tool lets you export all the results for use in other applications.

EmailHunter.co

It can be difficult to find influencers’ email addresses. Google searches can only do so much!


emailhunter-product


EmailHunter.co eliminates your email search stress. Just type in the company website and the tool generates a list of possible emails. It also offers an email pattern, like: {f}{last}@hubspot.com.
No more wasting time looking for contact information.

ContentMarketer.io

Feeling pressed for time? ContentMarketer.io lets your team promote content and build relationships within the easy-to-use platform.


Content-Marketer-io-screenshot


The tool helps you refine your list before you start outreach. Since it integrates with Google Apps, Gmail, and Twitter, you can send emails and tweets to your list all in one place.

Follow By Example

Need a little inspiration? Here are a few influencer outreach examples.

Zipkick


zipkick-scott-eddy


Twitter hosts several influential social powerhouses who reach millions of consumers. Businesses see this as an opportunity to increase engagement and brand awareness.
@MrScottEddy is the Global Brand Ambassador for Zipkick, a travel search and booking app. Boasting more than half a million followers, Scott offers an insider’s view into his travel adventures with the company.

General Electric

With Bill Nye the Science Guy, General Electric introduced its Emoji Table of Experiments. These pop-up labs received emojis sent from Snapchat fans and sent back interesting science experiment videos.
Leveraging Nye’s expertise, influence, and nostalgia, GE is expanding its brand exposure and helping to explain science to kids.


bill-nye-holograms

Zazzle Media

Zazzle Media, a UK digital content marketing agency, publishes interviews with thought leaders on their blog. For instance, they highlighted their talk with Ann Handley.
By adding great content from industry experts, the agency is attracting the attention of a larger audience and increasing their credibility.


Ann-Handley-the-big-interview


Final Thoughts

Brands are flooding the market with content. To differentiate yourself from the pack, add influencer outreach to your content marketing efforts. Relationship building and an effective strategy can benefit your business and the influencer. Think about timing, value, and the tools you use. Create great content. Then, partner with influencers.

5 Free Social Media Marketing Tools – The Expert’s Choice


Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love.
We’ve also sourced some recommendations from social media experts. And if you need more comprehensive insights that a free tool may not offer, try the complete version of the Talkwalker platform for your social media analytics to get a full view of your brand presence online.

#1 Talkwalker Social Search



At Talkwalker, we offer a free social media search tool which provides quick insights on what’s occurring with your brand across social, blogs, and online news sites.

Here’s what Louise Pollock, President at Pollock Communications has to say about Talkwalker:

“Talkwalker is definitely the most valuable tool for monitoring social media. It provides detailed reports based on our searches in a visually-appealing way that we can share easily with clients.”
Here’s why you should try it: Get instant insights about your brand across online and social media.
Talkwalker’s Social Search offers the only free and premium social media analytics tool with filters for blogs, forums, broadcast and social media channels. Marketers can grab a quick analysis on how a brand’s keyword or hashtag is perceived across the social sphere. And as an official Twitter partner, users have access to premium data.

#2 Klear Chrome Extension

Klear Chrome extension identifies influencers right in your Twitter timeline. Klear has just released the beta version of this extension and we can’t wait to hear what you think about it.


Here’s what Rand Fishkin, Founder of Moz has to say about Klear:
“Klear is one of the most impressive social media software efforts I’ve seen. From the intuitive interface to the powerful tools to the sheer density of useful information, the Klear team has built something every professional social marketer will find invaluable in their efforts.
Here’s why you should try it: Instantly qualify Twitter influencers.
What’s more: Every digital marketer knows that Influence is measured by a myriad of complex metrics; it’s not about the volume of audience, but about relevancy, interests, location, audience demographics, and other variables. Manually taking on the task to measure the social influence of every online influencer can be a major task, but with Klear’s Chrome extension, users can automate the influencer qualification process right in their Twitter timelines.


#3 Mention


Mention’s emphasis is on real-time monitoring. Once you set up an alert, you get mentions that date back no more than 24 hours. Historical data is only available in Custom plans.
Mention offers several settings (by date, language, and source of mentions) and a Boolean search mode to design a perfect search query.
Once you set up your alert, you’re able to react to social posts within Mention’s platform and connect a Buffer account to schedule reposts of favorable mentions, for example.
You can tag individual mentions to unite them in one group.
In the Insights center, Mention dissects your social listening data using multiple parameters including sentiment, reach, language.
The tool enables you to customize your reports, thus from the array of metrics you can choose those which you want to include in your automated report.
Moreover, Mention provides users with access to their API, so you can integrate the Insights with other marketing software you use.
Mention aims to be “on the watch” 24/7, so it will automatically send the latest mentions by email or Slack. They also have a mobile app so you can deal with new mentions on the go.
Platforms monitored: Facebook, Twitter, Instagram, YouTube, Reddit, news and blogs, the web.
Pricing: Free trial available. In Solo plan for $29, you get 2 alerts and a monthly limit of 3,000 mentions.

#4 RiteTag Optimizer

Customize your toolkit on the fly with actionable insights, social messaging, and automation tools right where you post.
Here’s what Kristin Drysdale, Brand Manager at Wiser Sites has to say about RiteTag:
ritetag“RiteTag’s optimization tools have really helped me with my workflow because I can share amazing content right where I’m reading it. And with access to RiteTag’s analytics, I can feel good about knowing my posts are likely to be seen.”
Here’s why you should try it: Optimize social updates with the right hashtags and influencers right from where you post.
What’s more: RiteTag helps with optimizing a tweet or post simultaneously as you are drafting text. Additionally, a Chrome extension is offered that suggests relevant hashtags, emojis, and free gifs to include in your post.

#5 Bitly

Empower your social media links by shortening them with Bitly. The Bitly link connects your marketing efforts to how and where your customers experience your brand. Here’s what Bita Ehisanpour, Social Media Manager at Men’s Wearhouse has to say about Bitly: “Branding is extremely important to us. Having our own Branded Short Domain through Bitly Brand Tools helps us keep our brand at the forefront of all our social sharing efforts.”

Bit.ly

Here’s why you should try it: Shorten, share, and measure with the power of a single short link.
What’s more: With only 140 characters to use within Twitter posts, Bitly helps to save space when writing messages to your target audiences. It’s a quick and simple way to understand how, when, and where your tweets and brand messages are reaching your intended audiences.

CTAHTEN
We hope this post encourages all social media marketers to give the above free tools a try. We’d love to have your feedback on which are the most useful for digital marketing. For deeper social media marketing insights, you can try the full Talkwalker Social Analytics Platform. Which are your favorite online tools for social media marketing productivity? Share your thoughts with us @KMBappir!

Top "Big Data" accounts on Twitter


Which accounts should I follow on Twitter to stay up to date with Big Data?



This is a common question for those who want to learn about Big Data or know more about the field.
Well, it just so happened that I wanted to practise my skills with Python and with Twitter API, I have thus created a way to find and rank the most successful accounts talking about Big Data on Twitter.
Here is the Top 50, based on the activity in July 2015.
Based on your experience, what do you think about the following results?
  1. KPMG                 (Score = 100.0%)
  2. World Economic Forum (Score =  83.8%)
  3. CloudEXPO ®         (Score =  57.6%)
  4. UN Development       (Score =  45.4%)
  5. Popular Science      (Score =  41.4%)
  6. Amazon Web Services  (Score =  31.7%)
  7. HP                   (Score =  30.5%)
  8. edX                  (Score =  26.9%)
  9. Oracle               (Score =  24.0%)
  10. Todrick Hall         (Score =  22.4%)
  11. IBM Cloud            (Score =  21.0%)
  12. Andrus Ansip         (Score =  20.0%)
  13. EMC Corporation      (Score =  19.6%)
  14. MIT Media Lab        (Score =  19.6%)
  15. Abhishek Goyal       (Score =  17.9%)
  16. BigDataEXPO ®       (Score =  16.9%)
  17. O'Reilly Strata      (Score =  15.0%)
  18. Microsoft TechNet UK (Score =  14.9%)
  19. Microsoft Azure      (Score =  14.9%)
  20. Global Pulse         (Score =  14.6%)
  21. EL PAÍS SEMANAL     (Score =  14.5%)
  22. MasterCard Center    (Score =  14.4%)
  23. Forrester Research   (Score =  13.7%)
  24. MS Virtual Academy   (Score =  13.5%)
  25. Microsoft Developer  (Score =  12.9%)
  26. Günther H. Oettinger (Score =  12.3%)
  27. CBS                  (Score =  12.2%)
  28. Stanford Medicine    (Score =  12.1%)
  29. Deloitte             (Score =  11.8%)
  30. Why Microsoft        (Score =  11.8%)
  31. OG Mack Drama        (Score =  11.6%)
  32. L'Atelier            (Score =  11.3%)
  33. Accenture Analytics  (Score =  11.1%)
  34. SAP High Tech        (Score =  10.3%)
  35. Apache - The ASF     (Score =  10.1%)
  36. Intel IT Center      (Score =   9.8%)
  37. HireVue              (Score =   9.8%)
  38. Accenture Digital    (Score =   9.5%)
  39. Pôle emploi actu    (Score =   9.1%)
  40. GE Software          (Score =   9.0%)
  41. Microsoft for Work   (Score =   8.8%)
  42. Cloudera             (Score =   8.3%)
  43. Xerox                (Score =   7.6%)
  44. Couchbase            (Score =   6.2%)
  45. EMLYON B-School      (Score =   5.6%)
  46. Power BI             (Score =   5.5%)
  47. Hortonworks          (Score =   5.5%)
  48. Deloitte US          (Score =   5.5%)
  49. Verizon Enterprise   (Score =   5.3%)
  50. John Pletz           (Score =   5.0%)
Some details about the score, for those of you who want to know more (and I am sure there are many).
  • The score reported in the above board is a normalised score, where the 1st account gets 100%. In fact, the absolute score of the first account is 53% of the theoretical maximum. 
  • The score is calculated by considering only popular tweets containing the hashtag "BigData" and putting together 4 different metrics, including the number of retweets, favourites, tweets and followers.
  • The score in each metric is normalised to the user who performed the best in the considered time interval (July 2015 in this case).
Here are the Top10 for each of the metric considered alone:
Top10 BigData - Number of Retweets
  1. KPMG                 (Score = 100.0%)
  2. UN Development       (Score =  47.6%)
  3. World Economic Forum (Score =  44.1%)
  4. Popular Science      (Score =  39.4%)
  5. Amazon Web Services  (Score =  31.2%)
  6. Andrus Ansip         (Score =  31.2%)
  7. edX                  (Score =  30.6%)
  8. IBM Cloud            (Score =  24.7%)
  9. Abhishek Goyal       (Score =  23.5%)
  10. OG Mack Drama        (Score =  20.0%)
Top10 BigData - Number of Favourites
  1. KPMG                 (Score = 100.0%)
  2. Popular Science      (Score =  26.5%)
  3. Todrick Hall         (Score =  25.4%)
  4. World Economic Forum (Score =  24.7%)
  5. Amazon Web Services  (Score =  23.0%)
  6. edX                  (Score =  19.8%)
  7. UN Development       (Score =  18.4%)
  8. Microsoft Developer  (Score =  12.4%)
  9. Abhishek Goyal       (Score =  12.0%)
  10. Microsoft TechNet UK (Score =  12.0%)
Top10 BigData - Number of Followers
  1. World Economic Forum (Score = 100.0%)
  2. HP                   (Score =  35.2%)
  3. UN Development       (Score =  28.4%)
  4. Popular Science      (Score =  21.1%)
  5. Oracle               (Score =  14.0%)
  6. Microsoft Azure      (Score =  13.6%)
  7. Forrester Research   (Score =  12.3%)
  8. MIT Media Lab        (Score =  11.3%)
  9. Amazon Web Services  (Score =  10.3%)
  10. Deloitte             (Score =   9.5%)
Top10 BigData - Number of Tweets
  1. CloudEXPO ®         (Score = 100.0%)
  2. BigDataEXPO ®       (Score =  18.2%)
  3. EMC Corporation      (Score =  12.1%)
  4. Oracle               (Score =  10.1%)
  5. IBM Cloud            (Score =   9.1%)
  6. World Economic Forum (Score =   9.1%)
  7. O'Reilly Strata      (Score =   7.1%)
  8. KPMG                 (Score =   5.1%)
  9. Cloudera             (Score =   3.0%)
  10. Amazon Web Services  (Score =   3.0%)
A short comment on the final Podium:
  1. As you can see KPMG built its victory on the number of retweets and favourites.
  2. World Economic Forum's 2nd general position is mainly due to its large user base (2.6M followers).
  3. CloudExpo makes it to the podium thanks to its intense activity.
This article was previously posted on datasciencecentral.com by Luca Naso

All the facts you need to convince your boss that your company needs Twitter

All the facts you need to convince your boss that your company needs Twitter


Seven Tips For Networking At Your Next Conference.


Seven Tips For Networking At Your Next Conference.


Wednesday, October 31, 2018

Counteractive action of juvenile substance maltreatment through "Social Skill Development

Social Skill Development 
The reason for this part is to assess the capacity of social skills training approaches for forestalling immature substance misuse and to propose bearings for future research here. Training approaches  are then looked into for their impact on medication utilize and tranquilize utilize related practices. The outcomes demonstrate that social skills training diminishes substance utilize and related practices, for example, animosity, withdrawal, truancy, and taking in youths. Result was upgraded by the consideration of displaying in a training program and the utilization of typical (versus issue or cluttered) youths. 
Moreover, discriminant examinations showed that the more positive results were discriminable by an emphasis on avoidance, exploratory thoroughness, and training breadth, that is, consideration of various procedures and skills. Follow-up results demonstrated that training impacts were kept up, and that they could be summed up to a few zones of regular youthful working. The discoveries propose that social skills training is a successful means for substance misuse avoidance in young people, and that it might have preference over more straightforward counteractive action strategies regarding long haul speculation abilities. At long last, a few issues are raised for their potential effect on social skills training as a technique for substance misuse counteractive action in youths. These issues include applied, methodological, and evaluative spaces: development of a scientific classification of individual circumstance specificity attributes to expand the legitimacy and unwavering quality of appraisal and training techniques; appraisal of the relative commitment of individual contrasts in young people to training result; ID of subjective developmental moves in social skills as youths advance through review, school, and family advances; and correlation of the support and speculation impacts, after some time, of social skills training with more straightforward maltreatment counteractive action strategies. Rules are offered for tending to these issues, and in addition bearings for the job of social skills training research in future medication misuse counteractive action endeavors.

Saturday, March 26, 2016

HOW TO GET A VERIFIED TWITTER ACCOUNT


It's being the biggest search quarry now a days, a lot of players are asking for “How do I get a verified Twitter account?”

In case you are wondering, if you’ve ever seen that white tick in a blue cloud on somebody’s Twitter profile, that means they hold a “verified account.”




The white tick on a blue cloud confirms that Ryan Jones has a verified Twitter account

Why are verified Twitter accounts important?

  • Improved brand credibility – As a pro-rugby player you recognize that you can enhance your earnings through endorsements and gaining media exposure. Verifying your Twitter account can enhance your social media presence making your personal brand more attractive for endorsements.
  • Distinguish yourself from parody and fake accounts – You’re likely to have been agreed to a code of conduct for social media platforms with your club and/or national team. Gaining a verified Twitter account can ensure the actions of another account aren’t mistaken as being your own.
  • Improved social search presence – A verified Twitter account can help fans find you on the Twitter search tool. Hands up if you’d like some additional followers!

Important things to remember about a Twitter verified status

  • Your follower count is not a factor in the criteria for verification
  • Twitter chooses who gets verified
  • It doesn’t stop users from creating a duplicate and parody account
  • It doesn’t guarantee increased followers or reach

Jonah Lomu has more than 7X more followers than Beau Robinson, but he isn’t yet Twitter verified.

Six easy steps to getting a verified Twitter account

If you think you fit the bill, here is how to go about getting your Twitter account verified.

Step 1: Determine if you qualify for a verified Twitter account.

Twitter verifies as few accounts as possible and only for legitimate reasons. Reasons for asking Twitter include being a highly recognisable rugby player, rugby club, brand or rugby agent, etc., or if your name and likeness is parodied or impersonated on multiple fake Twitter accounts, leading to identity confusion.

Step 2: Embed a Twitter “Follow” button on your website

Twitter recommends embedding a Twitter “Follow” button on your official website as the best alternative to verification. This allows you to obtain followers directly from your official site, which is very helpful if there are multiple Twitter accounts that use your name.

Step 3: Read the Twitter verified account terms

These terms explain what a verified account is, what it means to be verified, who has the verified badge and identifying a verified account. They can be found here.

Step 4: Find out how to apply for a verified account

Send a direct message to this address.
Be sure to have the following information ready:
  • Account name
  • Full name
  • Location
  • Official website (you will be given a suggestion to put the Twitter logo or badge on your official website to speed up verification)
  • Bio information (your 160 character profile summary)
  • Primary contact name (you or the individual who manages the account)
  • Additional contact information

Step 5: Wait for Twitter to respond

If you don’t get a reply shortly, you can contact Twitter by mail or through Twitter. Keep in mind that Twitter deals with a high volume of verification requests, and that it focuses first on the most “highly sought users.

Step 6: Follow Twitter’s instructions for verifying your account

If Twitter decides that you qualify for a verified account, they will reach out to you via direct message. Click the link in the direct message to be taken to finish the process.
  • Learn how to Tweet effectively – You’ll be asked to choose best tweet out of two tweets. There will be no negative impact if you don’t answer correctly.
  • Connect with other Interesting Twitter Users – Connect with other verified accounts. It helps in making your account more legitimate.
  • Protect your Account – You’ll be asked to add a phone number through which Twitter can contact you if they find any problem with your account.
Once you have completed all the above steps, your Twitter account will be verified.

Short-cut to getting a Twitter verified account


Remove all doubt that you are who you say you are, and show your desire to be verified by using “selfie” as your profile picture along with the verified symbol. Download and print a Twitter verified mark here. Piri Weepu making sure his Twitter account was verified

How to get a verified Facebook account

Facebook has also recently adopted a verified status, but there is no mechanism to request verification. Instead, Facebook recommends that professional rugby players, rugby clubs, agents and brands, who believe that they are being impersonated, should report a fake account.
In the event that Facebook attempts to verify your account you will need to submit a government-issued photo ID, which Facebook promises to delete immediately after verification.


Screenshots of the Facebook verified process For now, Facebook is taking charge of this task by itself. At the moment there is no action that can be taken by professional rugby players, rugby clubs, agents and brands to verify your Facebook account.

How Influencer Outreach Can Revive Your Content Marketing Strategy


93% of all marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more brands create content, experts like Mark Schaefer believe we are approaching “content shock.”

So, how do you break free from the noisy crowd and offer value to your readers?

Influencer outreach is one solution. This strategy is beneficial for relationship development, link building, and content promotion. Moreover, it helps your company exchange value with industry leaders and increase your awareness of future trends.

According to a Tomoson study, marketers rated influencer outreach “as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”

Tomoson-Study



Even though influencer marketing works, it’s a time-consuming process that often leaves the best content marketers burnt-out with inconsistent results.
But don’t be discouraged.
You can achieve your content marketing goals. Let’s learn how to effectively execute influencer outreach.

Find Your Purpose

In a gist, influencer outreach involves persuading influential leaders, even celebrities, to promote your brand.
This promotion takes many different forms, like sending tweets, creating videos, or wearing a T-shirt. Tiffany & Co. paid Anne Hathaway $750,000 to wear jewelry to the Oscars.

Don’t let that price tag scare away your marketing dreams. Some influencers are willing to promote your content for free.

To decide which influencer you should contact, start by creating some guidelines. Kristen Matthews of GroupHigh suggests qualifying influencers based on three criteria: content fit, reach, and engagement.
Creating this system lets you filter out who won’t be a good match for your brand. Plus, it requires you to research influencers, read their content, and actually determine if outreach makes sense.
Next, answer this question: how will the influencer benefit? People want to know what’s in it for them.
Will the influencer gain access to a new audience? Or receive promotional perks?
Influencers are busy and receive several requests each week. Wasting people’s time is a short route to a quick rejection.

Therefore, it’s important to set clear goals for your campaign. Be honest with the person, and don’t hide your true motives.

Develop Relationships

When conducting influencer outreach, marketers tend to get bogged down with tactics. They want more traffic, more likes, and more coverage. What they miss are the relationships.
A Facebook post doesn’t last forever. What will last are the relationships you create with influencers.
Your goal is to help others. Focus on bringing value to the relationship, not the brand.
Individuals are more likely to help people who help them. Influencers enjoy returning a favor.
Ask yourself: How can I contribute to the relationship?
Every influencer is different. Some may want to exchange tweets, while others may desire sponsorship. Whatever you do, learn how to grow a mutually beneficial relationship. For example, if your brand hosts a podcast, invite the person on-air. Audio platform Spreaker produces shows featuring major influencers, like Jared Easley, Sarah Van Mosel, and Chris Brogan. “Adding value to your targets community and personal social channels, or publication will put you in favour but it is a full time job,” says Sharon Flaherty, Founder of Brand Content. “But you can’t and shouldn’t automate the personal touch if you want to remain authentic and individual.” When developing relationships, be personable. Avoid selling to the influencer. Instead, offer information and insight. That’s how you show respect and gain people’s trust.

Build A Strategy

When conducting influencer outreach, create a strategy for your team. Understand when and how to connect with influencers.
Timing is important in the outreach process. If you want more responses, schedule your emails at the optimal time for the influencer.
To increase your conversion rates, search specialist Venchito Tampon recommends the following:
  • Schedule initial messages, replies, and follow up emails.
  • Connect on mid-weekdays, preferably Tuesday and Wednesday.
  • Contact people during breakfast and lunch hours.
Personalization is vital when reaching out to people. No one likes generic messages. When sending an email, address the influencer as a subject matter expert. Connect their knowledge to why you’re emailing them. To learn about their most recent interests, check their social media activity. In addition, send requests, not demands. Your brand shouldn’t tell anyone to do anything. Keep the lines of communication open with friendly questions. Again, influencer outreach involves relationship building. The image below offers more email tips.

sending-relationship-building-email

No outreach campaign is perfect. In order to improve, your team must determine key performance metrics to monitor your progressIf your focus is brand awareness, you may concentrate on website traffic and referral links. If you goal is to generate leads, you might measure form downloads or email subscriptions. In any case, track the outcomes and make adjusts when necessary.

Select Your Tools

Okay, the planning is done. It’s time to execute your strategy. To help your team outreach efficiently, try a few of the tools listed here.

Buzzsumo

Having trouble finding influencers in your niche? One of the most effective tools is Buzzsumo.


buzzsumo-influencers-outreach



Using any term or phrase, you can search for influencers in your industry. Then, filter the influencers by reach, authority, influence, and engagement. And when you’re done researching, the tool lets you export all the results for use in other applications.

EmailHunter.co

It can be difficult to find influencers’ email addresses. Google searches can only do so much!


emailhunter-product


EmailHunter.co eliminates your email search stress. Just type in the company website and the tool generates a list of possible emails. It also offers an email pattern, like: {f}{last}@hubspot.com.
No more wasting time looking for contact information.

ContentMarketer.io

Feeling pressed for time? ContentMarketer.io lets your team promote content and build relationships within the easy-to-use platform.


Content-Marketer-io-screenshot


The tool helps you refine your list before you start outreach. Since it integrates with Google Apps, Gmail, and Twitter, you can send emails and tweets to your list all in one place.

Follow By Example

Need a little inspiration? Here are a few influencer outreach examples.

Zipkick


zipkick-scott-eddy


Twitter hosts several influential social powerhouses who reach millions of consumers. Businesses see this as an opportunity to increase engagement and brand awareness.
@MrScottEddy is the Global Brand Ambassador for Zipkick, a travel search and booking app. Boasting more than half a million followers, Scott offers an insider’s view into his travel adventures with the company.

General Electric

With Bill Nye the Science Guy, General Electric introduced its Emoji Table of Experiments. These pop-up labs received emojis sent from Snapchat fans and sent back interesting science experiment videos.
Leveraging Nye’s expertise, influence, and nostalgia, GE is expanding its brand exposure and helping to explain science to kids.


bill-nye-holograms

Zazzle Media

Zazzle Media, a UK digital content marketing agency, publishes interviews with thought leaders on their blog. For instance, they highlighted their talk with Ann Handley.
By adding great content from industry experts, the agency is attracting the attention of a larger audience and increasing their credibility.


Ann-Handley-the-big-interview


Final Thoughts

Brands are flooding the market with content. To differentiate yourself from the pack, add influencer outreach to your content marketing efforts. Relationship building and an effective strategy can benefit your business and the influencer. Think about timing, value, and the tools you use. Create great content. Then, partner with influencers.

5 Free Social Media Marketing Tools – The Expert’s Choice


Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love.
We’ve also sourced some recommendations from social media experts. And if you need more comprehensive insights that a free tool may not offer, try the complete version of the Talkwalker platform for your social media analytics to get a full view of your brand presence online.

#1 Talkwalker Social Search



At Talkwalker, we offer a free social media search tool which provides quick insights on what’s occurring with your brand across social, blogs, and online news sites.

Here’s what Louise Pollock, President at Pollock Communications has to say about Talkwalker:

“Talkwalker is definitely the most valuable tool for monitoring social media. It provides detailed reports based on our searches in a visually-appealing way that we can share easily with clients.”
Here’s why you should try it: Get instant insights about your brand across online and social media.
Talkwalker’s Social Search offers the only free and premium social media analytics tool with filters for blogs, forums, broadcast and social media channels. Marketers can grab a quick analysis on how a brand’s keyword or hashtag is perceived across the social sphere. And as an official Twitter partner, users have access to premium data.

#2 Klear Chrome Extension

Klear Chrome extension identifies influencers right in your Twitter timeline. Klear has just released the beta version of this extension and we can’t wait to hear what you think about it.


Here’s what Rand Fishkin, Founder of Moz has to say about Klear:
“Klear is one of the most impressive social media software efforts I’ve seen. From the intuitive interface to the powerful tools to the sheer density of useful information, the Klear team has built something every professional social marketer will find invaluable in their efforts.
Here’s why you should try it: Instantly qualify Twitter influencers.
What’s more: Every digital marketer knows that Influence is measured by a myriad of complex metrics; it’s not about the volume of audience, but about relevancy, interests, location, audience demographics, and other variables. Manually taking on the task to measure the social influence of every online influencer can be a major task, but with Klear’s Chrome extension, users can automate the influencer qualification process right in their Twitter timelines.


#3 Mention


Mention’s emphasis is on real-time monitoring. Once you set up an alert, you get mentions that date back no more than 24 hours. Historical data is only available in Custom plans.
Mention offers several settings (by date, language, and source of mentions) and a Boolean search mode to design a perfect search query.
Once you set up your alert, you’re able to react to social posts within Mention’s platform and connect a Buffer account to schedule reposts of favorable mentions, for example.
You can tag individual mentions to unite them in one group.
In the Insights center, Mention dissects your social listening data using multiple parameters including sentiment, reach, language.
The tool enables you to customize your reports, thus from the array of metrics you can choose those which you want to include in your automated report.
Moreover, Mention provides users with access to their API, so you can integrate the Insights with other marketing software you use.
Mention aims to be “on the watch” 24/7, so it will automatically send the latest mentions by email or Slack. They also have a mobile app so you can deal with new mentions on the go.
Platforms monitored: Facebook, Twitter, Instagram, YouTube, Reddit, news and blogs, the web.
Pricing: Free trial available. In Solo plan for $29, you get 2 alerts and a monthly limit of 3,000 mentions.

#4 RiteTag Optimizer

Customize your toolkit on the fly with actionable insights, social messaging, and automation tools right where you post.
Here’s what Kristin Drysdale, Brand Manager at Wiser Sites has to say about RiteTag:
ritetag“RiteTag’s optimization tools have really helped me with my workflow because I can share amazing content right where I’m reading it. And with access to RiteTag’s analytics, I can feel good about knowing my posts are likely to be seen.”
Here’s why you should try it: Optimize social updates with the right hashtags and influencers right from where you post.
What’s more: RiteTag helps with optimizing a tweet or post simultaneously as you are drafting text. Additionally, a Chrome extension is offered that suggests relevant hashtags, emojis, and free gifs to include in your post.

#5 Bitly

Empower your social media links by shortening them with Bitly. The Bitly link connects your marketing efforts to how and where your customers experience your brand. Here’s what Bita Ehisanpour, Social Media Manager at Men’s Wearhouse has to say about Bitly: “Branding is extremely important to us. Having our own Branded Short Domain through Bitly Brand Tools helps us keep our brand at the forefront of all our social sharing efforts.”

Bit.ly

Here’s why you should try it: Shorten, share, and measure with the power of a single short link.
What’s more: With only 140 characters to use within Twitter posts, Bitly helps to save space when writing messages to your target audiences. It’s a quick and simple way to understand how, when, and where your tweets and brand messages are reaching your intended audiences.

CTAHTEN
We hope this post encourages all social media marketers to give the above free tools a try. We’d love to have your feedback on which are the most useful for digital marketing. For deeper social media marketing insights, you can try the full Talkwalker Social Analytics Platform. Which are your favorite online tools for social media marketing productivity? Share your thoughts with us @KMBappir!

Monday, March 21, 2016

Invite all Facebook Friends to Like A Page Using One Click 2016



STEP 1: While logged in on your personal profile, Facebook and click on "Build Audience" on the top right side of the Facebook page you admin and the click "Invite Friends" button.

Friday, March 18, 2016

Top "Big Data" accounts on Twitter


Which accounts should I follow on Twitter to stay up to date with Big Data?



This is a common question for those who want to learn about Big Data or know more about the field.
Well, it just so happened that I wanted to practise my skills with Python and with Twitter API, I have thus created a way to find and rank the most successful accounts talking about Big Data on Twitter.
Here is the Top 50, based on the activity in July 2015.
Based on your experience, what do you think about the following results?
  1. KPMG                 (Score = 100.0%)
  2. World Economic Forum (Score =  83.8%)
  3. CloudEXPO ®         (Score =  57.6%)
  4. UN Development       (Score =  45.4%)
  5. Popular Science      (Score =  41.4%)
  6. Amazon Web Services  (Score =  31.7%)
  7. HP                   (Score =  30.5%)
  8. edX                  (Score =  26.9%)
  9. Oracle               (Score =  24.0%)
  10. Todrick Hall         (Score =  22.4%)
  11. IBM Cloud            (Score =  21.0%)
  12. Andrus Ansip         (Score =  20.0%)
  13. EMC Corporation      (Score =  19.6%)
  14. MIT Media Lab        (Score =  19.6%)
  15. Abhishek Goyal       (Score =  17.9%)
  16. BigDataEXPO ®       (Score =  16.9%)
  17. O'Reilly Strata      (Score =  15.0%)
  18. Microsoft TechNet UK (Score =  14.9%)
  19. Microsoft Azure      (Score =  14.9%)
  20. Global Pulse         (Score =  14.6%)
  21. EL PAÍS SEMANAL     (Score =  14.5%)
  22. MasterCard Center    (Score =  14.4%)
  23. Forrester Research   (Score =  13.7%)
  24. MS Virtual Academy   (Score =  13.5%)
  25. Microsoft Developer  (Score =  12.9%)
  26. Günther H. Oettinger (Score =  12.3%)
  27. CBS                  (Score =  12.2%)
  28. Stanford Medicine    (Score =  12.1%)
  29. Deloitte             (Score =  11.8%)
  30. Why Microsoft        (Score =  11.8%)
  31. OG Mack Drama        (Score =  11.6%)
  32. L'Atelier            (Score =  11.3%)
  33. Accenture Analytics  (Score =  11.1%)
  34. SAP High Tech        (Score =  10.3%)
  35. Apache - The ASF     (Score =  10.1%)
  36. Intel IT Center      (Score =   9.8%)
  37. HireVue              (Score =   9.8%)
  38. Accenture Digital    (Score =   9.5%)
  39. Pôle emploi actu    (Score =   9.1%)
  40. GE Software          (Score =   9.0%)
  41. Microsoft for Work   (Score =   8.8%)
  42. Cloudera             (Score =   8.3%)
  43. Xerox                (Score =   7.6%)
  44. Couchbase            (Score =   6.2%)
  45. EMLYON B-School      (Score =   5.6%)
  46. Power BI             (Score =   5.5%)
  47. Hortonworks          (Score =   5.5%)
  48. Deloitte US          (Score =   5.5%)
  49. Verizon Enterprise   (Score =   5.3%)
  50. John Pletz           (Score =   5.0%)
Some details about the score, for those of you who want to know more (and I am sure there are many).
  • The score reported in the above board is a normalised score, where the 1st account gets 100%. In fact, the absolute score of the first account is 53% of the theoretical maximum. 
  • The score is calculated by considering only popular tweets containing the hashtag "BigData" and putting together 4 different metrics, including the number of retweets, favourites, tweets and followers.
  • The score in each metric is normalised to the user who performed the best in the considered time interval (July 2015 in this case).
Here are the Top10 for each of the metric considered alone:
Top10 BigData - Number of Retweets
  1. KPMG                 (Score = 100.0%)
  2. UN Development       (Score =  47.6%)
  3. World Economic Forum (Score =  44.1%)
  4. Popular Science      (Score =  39.4%)
  5. Amazon Web Services  (Score =  31.2%)
  6. Andrus Ansip         (Score =  31.2%)
  7. edX                  (Score =  30.6%)
  8. IBM Cloud            (Score =  24.7%)
  9. Abhishek Goyal       (Score =  23.5%)
  10. OG Mack Drama        (Score =  20.0%)
Top10 BigData - Number of Favourites
  1. KPMG                 (Score = 100.0%)
  2. Popular Science      (Score =  26.5%)
  3. Todrick Hall         (Score =  25.4%)
  4. World Economic Forum (Score =  24.7%)
  5. Amazon Web Services  (Score =  23.0%)
  6. edX                  (Score =  19.8%)
  7. UN Development       (Score =  18.4%)
  8. Microsoft Developer  (Score =  12.4%)
  9. Abhishek Goyal       (Score =  12.0%)
  10. Microsoft TechNet UK (Score =  12.0%)
Top10 BigData - Number of Followers
  1. World Economic Forum (Score = 100.0%)
  2. HP                   (Score =  35.2%)
  3. UN Development       (Score =  28.4%)
  4. Popular Science      (Score =  21.1%)
  5. Oracle               (Score =  14.0%)
  6. Microsoft Azure      (Score =  13.6%)
  7. Forrester Research   (Score =  12.3%)
  8. MIT Media Lab        (Score =  11.3%)
  9. Amazon Web Services  (Score =  10.3%)
  10. Deloitte             (Score =   9.5%)
Top10 BigData - Number of Tweets
  1. CloudEXPO ®         (Score = 100.0%)
  2. BigDataEXPO ®       (Score =  18.2%)
  3. EMC Corporation      (Score =  12.1%)
  4. Oracle               (Score =  10.1%)
  5. IBM Cloud            (Score =   9.1%)
  6. World Economic Forum (Score =   9.1%)
  7. O'Reilly Strata      (Score =   7.1%)
  8. KPMG                 (Score =   5.1%)
  9. Cloudera             (Score =   3.0%)
  10. Amazon Web Services  (Score =   3.0%)
A short comment on the final Podium:
  1. As you can see KPMG built its victory on the number of retweets and favourites.
  2. World Economic Forum's 2nd general position is mainly due to its large user base (2.6M followers).
  3. CloudExpo makes it to the podium thanks to its intense activity.
This article was previously posted on datasciencecentral.com by Luca Naso

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